After Sean Hannity gave the benefit of the doubt to Alabama Senate candidate Roy Moore on his show, a firestorm of attacks followed, and one of his sponsors, Keurig, even pulled all of its ads. Instead of pulling the ads quietly, though, Keurig made an announcement via Twitter, which resulted in Hannity fans striking back.
Many took to the internet, boycotted the company and began smashing their Keurigs:
— Angelo John Gage (@AngeloJohnGage) November 12, 2017
— Proud American (@montgomerychamp) November 12, 2017
— Deep Stvte (@DeepStvte) November 12, 2017
Now, another major sponsor of Hannity's show has pulled out, per The Hill. Volvo, a Swedish car manufacturer, replied to a Twitter user on Monday, but the tweet has since been deleted:
Twitter users quickly responded:
Well, I have a VOLVO and would have bought another. No way now. #boycottVolvo
— Suzanne4 (@IrcinkSuzanne) November 14, 2017
Looks like Volvo is going to get some freebie crash test data. https://t.co/1YMbgweU0Y
— neontaster (@neontaster) November 14, 2017
Good gawd. .@volvocarsglobal
— TEXAS ⭐️BACON (@bacon_texas) November 14, 2017
It will be interesting to see if this becomes a domino effect and other companies pull their ads in the near future.