The NFL has been riddled with issues throughout the season, as hundreds of players have protested during the national anthem, fans have boycotted, and ultimately, the ratings have dropped. Most recently, the league declined a veteran group's ad that promoted standing for the national anthem because it was “too political.”
The NFL's viewership tanked during the 2017 season, according to Sports Illustrated, as “Sunday Night Football” went from 20.323 million average viewers in 2016 to 18.175 million, “Monday Night Football” went from 11.390 million average viewers down to 10.757 million viewers, and “Thursday Night Football” went from 12.438 million viewers to 10.937 million viewers.
Now, the ad revenue numbers are in for the 2017 season, and they're down as well. Adweek reported the 10 percent drop in ratings from the previous season resulted in ad revenue to fall 1.2 percent. In 2016, advertising revenue came in at $2.45 billion but dropped $30 million in 2017 down to $2.42 billion.
These numbers are the complete opposite of the trend set by previous seasons. In 2014, ad revenue was $2.17 billion and jumped up 9.6 percent to $2.38 billion in 2015. Then, revenue jumped up 3 percent in 2016, coming in at $2.45 billion.
Maybe it's time to keep politics off the field.
WATCH: Veterans Group Releases the Ad The NFL BANNED Asking Everyone to Stand for the Anthem