On Election Day, Clinton supporters tried to beat Donald Trump by exercising their right to “grab him by the ballot.” After a disappointing defeat, they’re now turning their efforts towards their wallets.
Shannon Coulter, a tech and media marketing specialist, created the hashtag #GrabYourWallet on Twitter to call for a boycott of Trump products:
— ??TerpInCola ?? (@DemInCola) November 15, 2016
- Bon-Ton and Carson’s
- Bed, Bath and Beyond
- Burlington Coat Factory
- Century 21
- Hudson Bay
- Lord & Taylor
- Marshalls and TJ Maxx
- Neiman Marcus
- Scion Hotels
- Saks Off Fifth
- Stein Mart
- Trump Golf Courses
- Trump Hotels
- Trump Winery
The campaign was created as a response to Coulter’s belief that Donald Trump denigrates women. but it seems Ivanka is the one shouldering this criticism.
Coulter explained her reasoning behind including Ivanka’s products as well:
“If she were not campaigning for Donald Trump, I would be very happy for her business and proud of her success… The boycott is actually a mark of respect for her.”
While Shoes.com pulled Ivanka’s shoe line, other retailers haven’t been as quick to give in to the boycott.
“We hope that offering a vendor’s products isn’t misunderstood as us taking a political position; we’re not. We recognize our customers can make choices about what they purchase based on personal views & we’ll continue to give them options.”
Ivanka Trump frequently uses #womenwhowork in many of her social media posts to show her support for female empowerment.
Ivanka addressed the boycott on “Good Morning America”:
“My advocacy of women, trying to empower them in every aspect of their lives, started long before the presidential campaign did. I’ve never politicized that message. People who are seeking to politicize it because they disagree with the politics of my father — there’s nothing I can do to change that.”
During an interview with “60 Minutes,” Ivanka said that the presidency is “much more important” than the success of the Trump brand.
With holiday shopping rapidly approaching and such an extensive list of stores to boycott, it will be interesting to see if #grabyourwallet impacts sales this season.