The campaign for Republican presidential nominee Donald Trump purchased the national Snapchat geofilter ahead of Monday’s debate at Hofstra University in Hempstead, New York, Independent Journal Review has exclusively learned.
The national geofilter advertisement, which can only be purchased by one advertiser per day on Snapchat, is the first purchase of its kind by a presidential campaign.
The geofilter, which can be seen below, will preview the debate as “Donald J. Trump vs Crooked Hillary,” in addition to being adorned with Trump’s slogan, “Make America Great Again.”
And while this is the first national purchase, Snapchat geofilters are no stranger to political campaigns.
Previously, the Trump campaign purchased regional, on demand geofilters to promote rallies the billionaire candidate held.
At the Republican National Convention in Cleveland this July, the Hillary Clinton campaign bought geofilters to criticize Trump on location.
— jenny shaab marder (@jennyshaab) July 22, 2016
The decision to purchase the national geofilter was part of the Trump campaign’s desire to syphon off votes from millennials, who they believe are uninspired by Clinton. With Snapchat’s considerable user base that leans heavily millennial, it might just work.