It appears as though “Uncle Herschel” is not going anywhere and Cracker Barrel customers have, in part, President Donald Trump to thank.
And Trump is not out of the picture just yet.
Cracker Barrel, the home-style restaurant chain, announced last week that it was stripping its logo of “Uncle Herschel” and the barrel in favor of a stripped down version that included only its name, NBC News reported.
On Tuesday, the restaurant relented and switched back it its original design, yielding to the will of the public that were not in favor of the change. One of those people was Trump.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump wrote on social media. “They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again.”
Then, Taylor Budowich, a deputy White House chief of staff, wrote on X that the company and Trump spoke about the logo.
“They thanked President Trump for weighing in on the issue of their iconic “original” logo,” Budowich wrote. “They wanted the President to know that they heard him, along with customer response (the ultimate poll), and would be restoring the “Old Timer.”
“So smart! Congrats Cracker Barrel and America!” Budowich added.
The president himself weighed in on the decision.
“Congratulations ‘Cracker Barrel’ on changing your logo back to what it was. All of your fans very much appreciate it,” Trump wrote. “Good luck into the future. Make lots of money and, most importantly, make your customers happy again!”
But Trump was not done. He then posted the logo with himself standing in for “Uncle Herschel.” Trump is leaning on an oil barrel.
Cracker Barrel has restaurants in 43 states.
Shares of the company went down nearly 13% after the new logo was unveiled. Shares rebounded Tuesday night after the reversal was announced.
“We could’ve done a better job sharing who we are and who we’ll always be,” the company admitted Monday.
