Tucker Carlson is the latest Fox News personality to find himself losing advertisers after a segment last week in which he said that immigrants are making America “dirtier and poorer.”
In the monologue, Carlson said that our leaders are telling us that “we have a moral obligation to admit the world’s poor even if it makes our own country dirtier and poorer and more divided.” Here’s the quote:
“We have a moral obligation to admit the world’s poor, they tell us, even if it makes our own country poorer, and dirtier, and more divided.
Immigration is a form of atonement. Previous leaders of our country committed sins ― we must pay for those sins by welcoming an endless chain of migrant caravans. That’s the argument they make.”
Soon after his bit, the show cut to an advertisement from Pacific Life.
A reminder that, two days ago, @pacificlife decided that sponsoring a show saying that immigrants make our country “dirtier” was a bad idea.
Not one other sponsor of the show seems to have had any issue with it.
— Sleeping Giants (@slpng_giants) December 16, 2018
After a few days of pressure and the clip going viral, Pacific Life pulled their advertising on Tucker’s program.
And on Monday, the job search site Indeed announced that they would not be advertising on the show in the future. They also pointed out that they haven’t made an appearance on the show for over a month.
@JordanUhl Hi, Jordan. To clarify, Indeed has not advertised on the Tucker Carlson Tonight show for over a month now. We have no plans to advertise on this program in the future.
— Indeed (@indeed) December 17, 2018
Carlson’s colleague at Fox News, Laura Ingraham, also found herself on the receiving end of a boycott after she mocked Parkland shooting survivor David Hogg for not being accepted to some colleges.
After advertisers began fleeing, Ingraham apologized to Hogg but most companies have been slow to return to the program where the host often echoes the same sort of nationalist rhetoric that got Tucker Carlson into trouble last week.
The organization behind most of these boycotts is a group called Sleeping Giants and they have been hugely successful at getting advertisers to pull money from groups and voices that amplify the uglier parts of the American psyche. Most notably, they’ve successfully whittled Breitbart’s advertisers down to an ever-shrinking list.
The individuals behind the once anonymous Sleeping Giants were eventually revealed in a report from right-wing site The Daily Caller, but there’s no indication that the publicity has hampered their campaign to make advertisers realize that they’re responsible for the type of content published on the programs and platforms they sponsor.