After Yeti Coolers Drops NRA, Its Competitor Is Letting Customers Know Where It Stands on the 2A

In response to Yeti coolers telling the National Rifle Association it no longer wants to do any more business with the NRA Foundation, one company sent a not-so-subtle message to its customers to reassure them on where it stands on the Second Amendment.

In an email to its members on Friday, the NRA said Yeti told it the company will no longer do business with its Friends of the NRA Banquet and Auction events:

Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.

On Sunday, another company, RTIC Coolers, posted on its Facebook page one picture: the text of the Second Amendment.

The simple post has been well-received, with many users telling RTIC they will now be doing business with it instead of Yeti. Likewise, many users on Facebook have told Yeti it has made the wrong decision and that they will no longer be buying its products.

UPDATE [4/23/18, 4:26 p.m. ET]:

Yeti provided an official statement to IJR:

“A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs. When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.

“Further, the NRA-ILA stated in that same public communication that ‘[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.’ Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”

UPDATE [4/23/18, 7:30 p.m. ET]:

In response to Yeti’s statement, the NRA’s Marion Hammer provided the following statement to IJR:

“After three days Yeti issues a statement claiming they didn’t really drop the NRA Foundation. They claim they simply eliminated the entire program affecting NRA Foundation and other unnamed organizations.

Isn’t that like eliminating like a job position so you can get rid of an employee?”

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