A faith-based movie made a slam dunk at the box office despite low expectations and a low budget.
The film “His Only Son” from Angel Studios brought in $11 million at the domestic box office after it premiered in theaters on March 31, according to the Daily Wire. The budget to produce the film was only $250,000.
The advertising was also done through a crowdfunding campaign in partnership with Angel Studios, which garnered over $1 million dollars “for prints and advertising costs,” per a report from Collider.
According to Angel Studios, “His Only Son” was “the first-ever crowdfunded film to have a nationwide theatrical release.”
Last weekend, the biblical drama earned the number three spot behind secular movies such as “Dungeons & Dragons: Honor Among Thieves” and “John Wick: Chapter 4,” via the Daily Wire.
The film also received an “A” CinemaScore from audiences following its opening day.
“His Only Son” depicted the Old Testament story of Abraham’s command from God to sacrifice his son on the mountain of Moriah, per the movie’s description.
Jared Geesey, senior vice president of global distribution at Angel Studios, spoke about the film, which he referred to as the “little indie that could,” according to the Daily Wire.
“A film made on a tiny budget by a director who went to film school on the G.I. Bill based on a story people have wrestled with for untold centuries,” he added.
Geesey also acknowledged the film’s unexpected success.
“Our investors believed in the project and crowdfunded the P&A, so word could get out,” he continued. “This film was up against big studio films with serious marketing budgets, and yet, this film continues to turn in incredible numbers. We believe that the audience is the future of this industry, and we have faith they’ll prove that over and over again with each new offering they choose to get behind.”
