The NFL’s latest halftime show pick has the MAGA world seeing red.
On Sunday night, the league dropped a bombshell: Bad Bunny — the Grammy-winning, Spanish-language sensation and outspoken Trump critic — is headlining the 2026 Super Bowl in California. The Puerto Rican artist celebrated the moment as a win for “my people, my culture, and our history.” But for many conservatives, it sounded like another woke playbook call from the NFL and its corporate partner, Jay-Z’s Roc Nation.
Within minutes of the announcement, the backlash erupted online.
“This isn’t about uniting fans — it’s a political stunt,” said conservative commentator Robby Starbuck. “The NFL knows exactly what it’s doing. This is a cultural statement, not a musical one.” Starbuck wasn’t alone. Dan O’Donnell, a conservative radio host, blasted Bad Bunny’s sudden change of heart. “He said he wouldn’t tour in the U.S. out of fear ICE would target fans — but now he’s fine doing the Super Bowl?” he wrote.
Trump himself hasn’t yet weighed in on Bad Bunny’s halftime spot, but he did take aim at another NFL change, torching the new kickoff format on Truth Social: “Hard to watch the new NFL kickoff. It’s wrong on every level. They should end it, immediately. Bad for the game of football!”
Meanwhile, supporters of Bad Bunny see the halftime gig as a cultural victory lap — and a possible political stage. In fact, his recent song NUEVAYoL even features a Trump-like voice apologizing to immigrants. The performance is already being hyped by left-wing fans as a “huge F.U.” to Trump and his America First base.
Jay-Z, whose Roc Nation has overseen the NFL’s halftime selections since 2019, praised the decision, saying, “What Benito has done and continues to do for Puerto Rico is truly inspiring.”
Roger Goodell and the @NFL just decided to make the Super Bowl political by picking Bad Bunny as the 2026 Super Bowl music act.
The guy literally says he isn’t touring the US because of Trump’s ICE raids and just released a video mocking President Trump.
Also, most of his songs… pic.twitter.com/s2KYRzev4b
— Robby Starbuck (@robbystarbuck) September 29, 2025
But that inspiration isn’t shared by many conservative fans who feel the league is continuing to alienate its core audience.
“Does this guy scream American football to anyone?” Starbuck posted. “Be for real. No one thinks he does.”
Meet Bad Bunny…
He’s performing at the Super Bowl.
Woke, Anti-Ice, weirdo.
The No Fans League at it again. pic.twitter.com/kwxsoKTmZY
— C3 (@C_3C_3) September 29, 2025
Erick Klambara, a Pennsylvania-based podcaster, summed up the sentiment like this: “Having Bad Bunny at the Super Bowl Halftime Show is the equivalent of having Morgan Wallen at a soccer game in Mexico.”
The growing sense on the right is that the NFL has abandoned neutral ground in favor of leftist messaging, even during America’s most iconic sporting event. And while liberals cheer the cultural symbolism, many conservatives are left asking the same question: Is the Super Bowl now just another stage for progressive politics?
However, the NFL knows one thing: conservatives will not abandon them because if they haven’t by now, they won’t.
With Trump expected to attend again — just like he did in New Orleans — and Bad Bunny likely to have something to say beyond music, February’s big game is shaping up to be more than a clash of football titans. It may be a full-blown culture war showdown.
The NFL chose Bad Bunny to perform the Super Bowl halftime show despite the fact that he recently said he wouldn’t perform in the continental United States again because ICE is deporting illegal aliens.
pic.twitter.com/ZTGoYCLUrj— Greg Price (@greg_price11) September 29, 2025
