Over half (56%) of hot coffee drinkers prefer to keep their brew straightforward, simple and frills-free. ANDREA PIACQUADIO VIA PEXELS.
Dessert flavors were also found to be popular, as many prefer sweet cream (31%), pumpkin spice (27%), peppermint mocha (20%), cinnamon coffee cake (17%) and cookie dough (16%) creamers.
“Creamers give people a fun and easy way to customize their coffee with different flavors,” said Niel Sandfort, Chobani’s Chief Innovation Officer. “Seasonal and indulgent, dessert-inspired flavors with nostalgic charm have been very popular recently, and now you can enjoy those tasty flavors in a totally natural way made with real cream and simple, clean ingredients — never with oil and nothing artificial.”
Where people get their coffee is also an important factor. While 70% prefer making their own at home and 12% prefer ordering in a café, 18% are happy with either location as long as they get their daily fix.
Produced in association with SWNS Research
