Sales of Bibles have jumped over the past year, according to The New York Times (NYT).
Bible sales in 2025 have surged about 12% over last year, the NYT reported on Tuesday. The report comes after sales of Bibles in the U.S. were also up in 2024, rising 22% through the end of October that year, according to The Wall Street Journal (WSJ).
Meanwhile, total print sales hit around 707 million units during 2025 through mid-December, the NYT reported, citing recent data from Circana BookScan. By comparison, that number is just three million less than the pandemic-era peak in 2021, and 57 million copies more than in 2019, per the NYT.
“The [book] industry itself is in transformation, which is always very challenging,” Dominique Raccah, the publisher of Sourcebooks, told the NYT.
Moreover, sales of romance books have also continued to rise during 2025, according to the NYT. Romance sales have increased about 5% this year, the NYT reported, citing data from BookScan.
Bible sales in the U.S. reportedly surged in the aftermath of the Sept. 10 killing of Turning Point USA founder Charlie Kirk, the WSJ reported on Oct. 20. In September, 2.4 million Bibles were sold across the U.S., which marked a 36% increase from the same month in 2024, the WSJ reported, citing BookScan data.
Additionally, 422 newly opened book stores joined the American Booksellers Association (ABA) in 2025, which was almost a hundred more than joined the association during 2024, the NYT reported. Meanwhile, Barnes & Noble opened 55 new stores across the nation during 2025, while Books-A-Million added 18, according to the outlet.
In 2024, Books-A-Million opened just seven new stores in the U.S., the NYT reported.
“It’s exciting to see so many people shopping in alignment with their values, and I see that reflected in the tremendous support communities have given indie bookstores this past year,” Allison Hill, the CEO of the ABA, told the NYT. “In some ways, I think that’s a response to the turmoil of 2025 in this country and reflects a backlash against billionaires and algorithms. Indie bookstores are proving to be an antidote for the time we’re living in.”
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