Drivers on some of the busiest commuter routes in key battleground states were met this week with a blunt message about Immigration and Customs Enforcement — and a warning aimed squarely at critics of the agency.
According to the New York Post, a coordinated billboard campaign rolled out Wednesday across Georgia, North Carolina, and Michigan, placing pro-ICE messages in high-traffic areas as federal immigration officers continue to face protests, disruptions, and harassment from anti-ICE activists.
The billboards were paid for by Citizens for Sanity, a conservative nonprofit that says the goal is to push back against what it calls selective outrage and political double standards surrounding immigration enforcement.
“ICE officers are: fathers, mothers, brothers, sisters, uncles, aunts, cousins, friends,” reads one sign placed along major highways. “Let them do their jobs.”
Another billboard features illustrated ICE agents in tactical gear alongside a reminder that “interfering with federal law enforcement operations is a crime.”
“You could go to jail,” the sign warns.
Other billboards target would-be demonstrators more directly. One urges anti-ICE protesters to “think about it,” claiming, “The same people who wanted you to take 10 vaccines now want you to protest ICE.”
“This campaign reminds voters that enforcing the law isn’t partisan, it’s common sense,” Citizens for Sanity Executive Director Ian Prior said in a statement.
“ICE officers put their lives on the line to keep communities safe — they deserve support, not obstruction,” Prior added.
Prior also argued that Americans are “tired of chaos at the border and across the country,” contending that what he described as the left’s political maneuvering around ICE is “unacceptable and unwanted” among swing-state voters.
The billboard blitz comes as President Donald Trump launched a series of high-profile immigration enforcement operations in Democrat-led cities, including Los Angeles, Chicago, and Minneapolis.
Trump signaled last week that border czar Tom Homan would move to “de-escalate” enforcement efforts in Minneapolis following the fatal shooting of two anti-ICE protesters by federal law enforcement officers last month.
On Wednesday, Homan announced that 700 federal officers would be withdrawn from the Twin Cities, leaving roughly 2,000 federal personnel in the area.
Public opinion on ICE enforcement remains divided.
An Ipsos poll conducted last Friday and Saturday found 62% of Americans believe ICE’s actions have gone too far, while 13% said enforcement has not gone far enough. Another 23% said the level of enforcement was about right.
By contrast, a Plymouth Union Public Research survey conducted before the shooting death of anti-ICE protester Alex Pretti in Minneapolis found 57% of voters support Trump’s immigration policies. The same percentage said federal law enforcement should be allowed to conduct deportation arrests without being impeded or harassed.
