Of the many, many Biden-era policies that the new Trump administration is expected to reverse, it appears that the pending TikTok ban is high on the list.
After promising to save TikTok on the campaign trail, his spokeswoman last week confirmed that Trump’s plans to deliver. Since almost everyone — including Trump himself — as well as many companies utilize the technology, reeling in the ban is good politics and smart policy. Coincidentally, it is also consistent with the stance taken by President-elect Donald Trump’s pal and nominee to head the Department of Health and Human Services, Robert F. Kennedy Jr., whose populist and libertarian views will likely help shape Trump 2.0 even beyond the department.
Much like what has come to be known as Barack Obama’s “Facebook election” in 2008, the 2024 cycle might well be known as the “TikTok election.” Trump joined with Vice President Kamala Harris and candidates from federal to local levels in embracing the app unequivocally and successfully, quickly gaining millions of followers almost overnight. From rowdy rallies to ebullient encouragement from supporters in every part of the country and soundbites hitting at opponents and detractors, to the now-iconic dance moves, the Trump campaign made its way into the history books with a good deal of help from his TikTok content.
This was no accident. The president-elect and his campaign knew that connecting with young voters, especially those Gen-Z voters going to the polls for the first time, would be a critical part of the coalition that could return him to the White House. An NBC News poll taken last week showed that among first time voters, Trump’s support grew a whopping 22% from 2020 to 2024. As the Trump team recognized, these voters get their news and information largely from social media, and many from TikTok in particular, and little if any from traditional media outlets.
Back to RFK, Jr. As a key advisor and voice in Trump world, he has been a similarly strong advocate for protecting TikTok and undoing the legislation that now threatens to ban the app. Last Spring, Kennedy, with more than three million followers of his own, came out publicly against a ban and committed to filing a lawsuit to fight it.
In a post on X, Kennedy wrote: “Don’t be fooled — the TikTok ban is not about China harvesting your data. That’s a smoke screen. Intelligence agencies from lots of countries, especially ours, are harvesting your data from everywhere all the time. TikTok isn’t even majority Chinese-owned, and the company agreed to put its data behind a U.S. firewall. The Biden administration rejected that deal. Congress and the administration don’t understand that TikTok is an entrepreneurial platform for thousands of American young people. They want to screw them over just so they can pretend to be tough on China.”
The initial misinformation and propaganda against TikTok when the ban was first proposed came in heavy and hard, and many people initially bought it. Myself included. I thought, without having even logged on, TikTok was garbage (wrong) and admittedly I can be pretty gullible when it comes to suggestions of Chinese chicanery. Nobody’s perfect. But I digress.
The power of populism at this uniquely American moment is golden — an opportunity to give voices to the voiceless and an ear to those previously unheard. It is a good thing that both Trump and Kennedy understand that banning social media which is now a fact of American life, no matter what the app or the platform, is an attack on free speech and the populist power now driving American politics. Any politician still advocating for a TikTok ban is going against that populist sentiment and may want to re-think it — as even I have — lest they soon be looking for a new line of work.
Christian Josi is the founder and managing director of C. Josi & Company, a global communications and public affairs resource organization.
The views and opinions expressed in this commentary are those of the author and do not reflect the official position of the Daily Caller News Foundation.
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