Long after tourists had cleared the hills above Los Angeles, an unexpected figure reportedly appeared near one of the city’s most famous landmarks.
According to Fox News, a video obtained by TMZ shows actress Sydney Sweeney climbing the Hollywood sign late at night as part of a promotional effort tied to the launch of her upcoming lingerie line.
The footage shows the “Euphoria” star dressed head-to-toe in black — cargo pants, hoodie, and hat — as she moved along the iconic structure. At one point, Sweeney appeared to hang a clothesline of bras across part of the sign while being recorded.
TMZ reported that Sweeney and her production team did have a permit from FilmLA to film in the vicinity of the Hollywood sign. However, that authorization did not extend to climbing or physically touching the landmark itself.
In a statement provided to TMZ, the Hollywood Chamber of Commerce, which owns the intellectual property rights associated with the Hollywood sign, confirmed that no such permission had been granted.
“There was no permission granted to do this, as is required,” the organization told the outlet.
The report raised questions about potential legal consequences, including possible charges of criminal trespassing or vandalism. Representatives for Sweeney did not immediately respond to Fox News Digital’s request for comment.
The Los Angeles Police Department, however, told Fox News Digital that there is currently no investigation underway. “No crime was committed,” a department representative said.
Hollywood Chamber of Commerce President and CEO Steve Nissen later expanded on the issue in a statement to Fox News Digital.
“The production involving Sydney Sweeney and the Hollywood® Sign, as reported by TMZ, was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it,” Nissen said. He emphasized that anyone seeking to use or access the sign for commercial purposes must obtain a license or permission from the Chamber, adding that none was granted in this case.
Sweeney’s lingerie venture has drawn notable backing.
A source previously told Us Weekly that Jeff Bezos and his wife, Lauren Sánchez, are supporting the project, and Sweeney was later invited to the couple’s wedding in Venice, Italy.
“This has been a huge project for her and something she’s been working on for the last year,” the source said.
The brand has also received backing from Ben Schwerin of private equity firm Coatue, which recently launched a new investment fund supported in part by the family offices of Bezos and Michael Dell.
The publicity push comes months after Sweeney faced backlash over her American Eagle campaign, “Sydney Sweeney Has Great Jeans,” which sparked online controversy over its wordplay.
“I was honestly surprised by the reaction,” Sweeney told PEOPLE last month. “I did it because I love the jeans and love the brand.”
She added, “Anyone who knows me knows that I’m always trying to bring people together. I’m against hate and divisiveness.”
