A one-minute walk through history provided the visuals for a recruitment ad for the U.S. Secret Service that aired at Super Bowl LIX in New Orleans Sunday night.
Hollywood director Michael Bay, who directed “Transformers” and “Armageddon,” put together the piece in less than two weeks.
This was “a rapid timeline for a busy Hollywood hitter like Bay and typically slow-moving government agencies — indicating the importance of the ad to the Secret Service,” CNN reported.
The ad showed major events in history, including George Washington crossing the Delaware River during the Revolutionary War, former President Abraham Lincoln on a Civil War battlefield, former president John F. Kennedy saying “Ask not what your country can do for you; ask what you can do for your country” and former President Ronald Reagan declaring, “Tear down this wall.”
A more recent historical moment happened last year when then-presidential candidate Donald Trump was shot at a campaign rally in Butler, Pennsylvania.
The ad cost about $2 million to produce, two unnamed sources said, per CNN.
The ad was shown for free on the jumbotron at Caesars Superdome before the game.
The Secret Service then posted the ad on X.
“If you weren’t able to attend tonight’s big game, you missed a jumbotron highlight! For 160 years, our agency has been a witness to history; and since 1901 we’ve protected the most important people and events, including #SuperBowlLIX,” the Secret Service posted.
Check out the video below:
“Protectors are born, they’re not made,” the narrator said as the visual of agents protecting Trump after a bullet grazed his ear.
The ad started with the narrator stating, “America was founded on an idea of freedom. America’s always stepped forward in time of need throughout our short but powerful history.”
Trump was at the game, becoming the first sitting president to attend the Super Bowl.
