President Donald Trump announced Saturday he is increasing U.S. tariffs on Canada by 10%, after the leader of the country’s largest province said he would be pulling an anti-tariff ad — but not until after it could air during Game 2 of the World Series.
Ontario Premier Doug Ford stated Friday his government plans to pull the ad in question after Trump said he was ending trade negotiations with Canada the night before. The spot featured the voice of President Ronald Reagan appearing to sharply criticize “high tariffs” and “protectionist” policy, and used an edited form of remarks the then-president made in an 1987 radio address.
In announcing his intention to pull the ad — which was intentionally broadcast on major networks in American markets — Ford noted he “directed” his team to keep it live until after the second game of baseball’s Fall Classic on Saturday night, a move Trump initially called a “dirty play.” The ad also ran Friday night during Game 1.
As he was about to depart Friday night on Air Force One for his three-country Asia trip, Trump told reporters at the White House the Ontario government “could have pulled it [the ad] tonight,” adding, “I can play dirtier than they can, you know.”
Trump then declared Saturday he was going forward with a 10% tariff increase on Canada.
“Their Advertisement was to be taken down, IMMEDIATELY, but they let it run last night during the World Series, knowing that it was a FRAUD,” Trump wrote in a Saturday afternoon Truth Social post. “Because of their serious misrepresentation of the facts, and hostile act, I am increasing the Tariff on Canada by 10% over and above what they are paying now.”
“Canada was caught, red handed, putting up a fraudulent advertisement on Ronald Reagan’s Speech on Tariffs. The Reagan Foundation said that they, ‘created an ad campaign using selective audio and video of President Ronald Reagan. The ad misrepresents the Presidential Radio Address,’ and ‘did not seek nor receive permission to use and edit the remarks. The Ronald Reagan Presidential Foundation and Institute is reviewing its legal options in this matter,’” Trump added in his post, citing an organization dedicated to continuing the late 40th president’s legacy.
“The sole purpose of this FRAUD was Canada’s hope that the United States Supreme Court will come to their ‘rescue’ on Tariffs that they have used for years to hurt the United States,” Trump’s post continues. “Now the United States is able to defend itself against high and overbearing Canadian Tariffs (and those from the rest of the World as well!). Ronald Reagan LOVED Tariffs for purposes of National Security and the Economy, but Canada said he didn’t!”
The ad campaign carried a price tag of $75 million CAD (Canadian), roughly equivalent to $54 million, according to The Associated Press (AP). The taxpayer-funded ad was paid for by Ontario’s provincial government, which the premier leads.
It’s official: Ontario’s new advertising campaign in the U.S. has launched.
Using every tool we have, we’ll never stop making the case against American tariffs on Canada. The way to prosperity is by working together.
Watch our new ad. pic.twitter.com/SgIVC1cqMJ
Should Ontario's anti-tariff ad be pulled earlier than planned?— Doug Ford (@fordnation) October 16, 2025
“We’ve achieved our goal, having reached U.S. audiences at the highest levels,” Ford said in a Friday statement reported by AP announcing his plan to pull the ad after Game 2. “Our intention was always to initiate a conversation about the kind of economy that Americans want to build and the impact of tariffs on workers and businesses.”
“I’ve directed my team to keep putting our message in front of Americans over the weekend so that we can air our commercial during the first two World Series games,” the Ontario premier added.
Trump announced Thursday night on Truth Social he was ending trade negotiations with Canada due to the ad.
“Based on their egregious behavior, ALL TRADE NEGOTIATIONS WITH CANADA ARE HEREBY TERMINATED,” the president wrote in the post.
“TARIFFS ARE VERY IMPORTANT TO THE NATIONAL SECURITY, AND ECONOMY, OF THE U.S.A.,” he added [sic].
“High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars. Then the worst happens. Markets shrink and collapse,” Reagan’s edited radio message can be heard in the ad, which included a backdrop of mellow music and a video montage of people and landscapes. “Businesses and industries shut down and millions of people lose their jobs. Throughout the world, there’s a growing realization that the way to prosperity for all nations is rejecting protectionist legislation and promoting fair and free competition.”
“America’s job and growth are at stake,” Reagan can be seen delivering the ad’s final line on a TV screen before the words “Ontario” and “Canada” flash on the screen.
The 2025 World Series features the Toronto Blue Jays and Los Angeles Dodgers. The Blue Jays are the only Major League Baseball (MLB) team based in Canada despite having only one Canadian-born player on its 26-man World Series roster.
Ford, a member of the center-right Progressive Conservative Party has led Ontario, Canada’s most populous province, since 2018. His late younger brother, Rob Ford, served as Toronto’s mayor from 2010 to 2014. The younger Ford made national headlines in 2013 after admitting to having smoked crack cocaine “in a drunken stupor.”
Premier Ford’s office did not respond to the Daily Caller News Foundation’s (DCNF) request for comment. The White House did not immediately respond to the DCNF’s request for comment.
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