Former President Donald Trump is weighing in on the boycott movement against Bud Light.
In a post on Truth Social, Trump wrote, “It’s time to beat the Radical Left at their own game.”
“Money does talk—Anheuser-Busch now understands that,” he added.
His post refers to the boycott against Bud Light, which is owned by Anheuser-Busch, over its partnership with transgender activist Dylan Mulvaney.
The company lost $5 billion in market value as the backlash grew.
Several celebrities joined in the boycott movement. Country singer John Rich said his bar would stop selling Bud Light.
Meanwhile, Florida Gov. Ron DeSantis (R) called it a “righteous thing.”
“I’d rather be governed by ‘We the People’ than woke companies. And so I think pushback is in order across the board,” he told conservative commentator Benny Johnson.
However, Donald Trump Jr. previously called for an end to the boycott.
During an episode of his Triggered podcast, he said, “So here’s the deal. Anheuser-Busch totally sh** the bed with this Dylan Mulvaney thing. I’m not, though, for destroying an American, an iconic company for something like this,
“We looked into the political giving and lobbying history of Anheuser-Busch and guess what? They actually support Republicans,” he continued, adding that the company does not “participate in the same leftist nonsense as the other big conglomerates.”
In the week that ended April 22, sales of Bud Light domestically were down 21% compared to the previous year.
However, the sales slump in the U.S. represented roughly 1% of global sales of the beer.
Anheuser-Busch CEO Michel Doukeris addressed the boycott while speaking to investors earlier this month, saying, “This was the result of one camp — it was one post, not a formal campaign or advertisement.”
“As for Bud Light, we have significantly increased our investments behind the brand in the U.S., including tripling our media spend over the summer,” he continued.
Doukeris added, “With this perspective and in the context of our global business, we believe we have the experience, the resources, and the partners to manage this. And our four-year growth outlook is unchanged.”
