X CEO Linda Yaccarino revealed the reason behind changing the name of the social media platform Twitter.
In an interview with CNBC on Thursday, Yaccarino, 59, explained why the name change was necessary.
“If you stay Twitter, or you stay whatever your previous brand is, change tends to be only incremental. And you get graded by a legacy report card,” she shared.
She added, “And at X we think about what’s possible. Not the incremental change of what can’t be done.”
Yaccarino also revealed the vision of Elon Musk, owner of X, for the rebranding.
“Elon has been talking about X, the everything app, for a very long time. Even when we announced that I was joining the company, I was joining the company to partner with Elon to transform Twitter into X, the everything app,” she said.
Furthermore, Yaccarino went into detail about the expansion of the app since Musk took over.
She shared:
“Think about what’s happened since the acquisition. Experiences and evolution into long-form video and articles, subscribe to your favorite creators, who are now earning a real living on the platform, which is so exciting. You look at video, and soon you’ll be able to make video chat calls without having to give your phone number to anyone on the platform.”
Additionally, Yaccarino noted, “The rebrand represented really a liberation from Twitter.”
“A liberation that allowed us to evolve past a legacy mindset and a thinking. And to reimagine how everyone, how everyone on Spaces who’s listening, everybody who’s watching around the world,” she stated.
She assured the rebranding will “change how we congregate, how we entertain, how we transact all in one platform.”
Following the switch in July, Yaccarino shared her thoughts on X, “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression.”
“Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square,” she continued.
