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About It's Time
It's Time was a political campaign run by the Australian Labor Party (ALP) under Gough Whitlam during the 1972 federal election in Australia. Campaigning on the perceived need for change after 23 years of conservative government, Labor put forward a raft of major policy proposals, accompanied by a television advertising campaign of prominent celebrities singing a jingle entitled It's Time. It was ultimately successful, as Labor picked up eight seats and won a majority. This was the first time Labor had been in government since it lost the 1949 federal election to the Liberal Party.
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