John Bloom.

About John Bloom

John Bloom was a British entrepreneur, best known for his role in the "Washing Machine Wars" of 1962–64 when he drastically reduced prices by direct sales that cut out the retailers. His company Rolls Razor made great inroads into the market but several manufacturers obtained injunctions to stop them selling at below the fixed retail price. His operation was also hit by a long postal strike and the withdrawal of a major backer, forcing the company into liquidation. Bloom was a controversial figure whose aggressive techniques shook up a complacent market but who gave new power to the consumer. His often-repeated motto "it's no sin to make a profit" became the title of his memoirs.