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About No Pressure
No Pressure is a 2010 short film produced by the global warming mitigation campaign 10:10, written by Richard Curtis and Franny Armstrong, and directed by Dougal Wilson. Intended for cinema and television advertisements, No Pressure is composed of scenes in which a variety of men, women and children in every-day situations are graphically blown to pieces for failing to be sufficiently enthusiastic about the 10:10 campaign to reduce CO2 emissions. The film's makers said that they viewed No Pressure as "a funny and satirical tongue-in-cheek little film in the over-the-top style of Monty Python or South Park". Before its release, The Guardian described it as "attention-grabbing" and "pretty edgy."
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