• Latest
  • Trending
  • All
  • News
  • Business
  • Lifestyle
First McDonald’s Drive-Thru Was to Let Soldiers Exploit Loophole in Strict Base Decorum Rule

Fake Meat Industry Hit with Devastating News as McDonald's Decides to Drop 'Beyond' Burgers'

August 8, 2022
FBI Probing ‘Targeted Terror Attack’ In Colorado

FBI Probing ‘Targeted Terror Attack’ In Colorado

June 1, 2025
VANESSA BATTAGLIA: Hegseth Is Right To Demand Afghanistan Withdrawal Accountability

VANESSA BATTAGLIA: Hegseth Is Right To Demand Afghanistan Withdrawal Accountability

June 1, 2025
LEIF LARSON: We Can’t Let Microsoft Unfairly Dominate The Tech Marketplace

LEIF LARSON: We Can’t Let Microsoft Unfairly Dominate The Tech Marketplace

June 1, 2025
STEVE MILLOY: Trump To Revive The Nuclear Power Industry

STEVE MILLOY: Trump To Revive The Nuclear Power Industry

June 1, 2025
Nonprofit Funded By Chinese Gov’t-Linked Entities Backs Blue State’s ‘Unconstitutional’ Climate Law

Nonprofit Funded By Chinese Gov’t-Linked Entities Backs Blue State’s ‘Unconstitutional’ Climate Law

May 31, 2025
Why On-And-Off Voters Who Backed Trump May Be GOP’s Midterm Silver Bullet

Why On-And-Off Voters Who Backed Trump May Be GOP’s Midterm Silver Bullet

May 31, 2025
MICHAEL LUCCI: US Multinationals Must Exit China

MICHAEL LUCCI: US Multinationals Must Exit China

May 31, 2025
CASEY RYAN: Loudoun County Is Back In The Election Year Headlines Again

CASEY RYAN: Loudoun County Is Back In The Election Year Headlines Again

May 31, 2025
DAVID BLACKMON: Did Trump And Hochul Just Swap An Offshore Wind Farm For A Pipeline?

DAVID BLACKMON: Did Trump And Hochul Just Swap An Offshore Wind Farm For A Pipeline?

May 31, 2025
Father Of DJ Daniel Gives Heartbreaking Health Update About Son

Father Of DJ Daniel Gives Heartbreaking Health Update About Son

May 30, 2025
Appeals Court Blocks Trump’s Push For Mass Federal Firings

Appeals Court Blocks Trump’s Push For Mass Federal Firings

May 30, 2025
Musk Leaves DOGE With a Black Eye — Literally 

Musk Leaves DOGE With a Black Eye — Literally 

May 30, 2025
  • Donald Trump
  • State of the Union
  • Elon Musk
  • Tariffs
  • Congress
  • Faith
  • Immigration
Sunday, June 1, 2025
  • Login
IJR
  • Politics
  • US News
  • Commentary
  • World News
  • Faith
  • Latest Polls
No Result
View All Result
IJR
No Result
View All Result
Home Commentary

Fake Meat Industry Hit with Devastating News as McDonald's Decides to Drop 'Beyond' Burgers'

by Western Journal
August 8, 2022 at 8:50 am
in Commentary
235 17
0
First McDonald’s Drive-Thru Was to Let Soldiers Exploit Loophole in Strict Base Decorum Rule

SAN FRANCISCO - FEBRUARY 09: A sign stands outside of a McDonald's restaurant February 9, 2009 in San Francisco, California. Fast food chain restaurant McDonald's reported a 7.1 percent increase in same store sales for January as people look towards cheaper food alternatives in the weakening economy. (Photo by Justin Sullivan/Getty Images)

491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

Editor’s Note: Our readers responded strongly to this story when it originally ran; we’re reposting it here in case you missed it.

Apparently people are not lovin’ it.

Fast-food giant McDonald’s is pulling the McPlant burger off its menu after the plant-based product from manufacturer Beyond Meat left a bad taste in customers’ mouths, according to The Washington Times.

McDonald’s rolled out its take on a plant-based burger to 600 locations on a trial basis in February, following an eight-restaurant trial that began in November 2021, according to CNBC.

The product is being broadly discontinued in the U.S., according to JPMorgan Chase & Co. analyst Ken Goldman, who spoke with employees at 25 McDonald’s locations, financial news site The Fly reported.

“Not surprisingly, the reason sometimes being cited is that the product did not sell well enough,” Goldman told investors in a research note titled “McPlant Seems McDone in the U.S. for Now.”

McDonald’s and Beyond Meat, a Los Angeles-based producer of plant-based meat substitutes founded in 2009, announced a three-year partnership in early 2021.

“The McPlant includes a plant-based patty co-developed with Beyond Meat that’s exclusive to McDonald’s and made from plant-based ingredients like peas, rice and potatoes,” McDonald’s said in a press release at the time. “The patty is served on a sesame seed bun with tomato, lettuce, pickles, onions, mayonnaise, ketchup, mustard and a slice of American cheese. It has the iconic taste of a McDonald’s burger because it is one.”

The apparent failure of the McPlant to excite the tastebuds of American consumers seemingly confirms rumblings from earlier this year that the test run was not going well.

“Franchisee sentiment on the sales performance was underwhelming,” Peter Saleh, an analyst at financial services firm BTIG, told QSR Magazine in March. “Their assessment was that they don’t see enough evidence to support a national rollout in the near future.”

At the time, McDonald’s was only selling 20 McPlants per day, well short of the goal of selling 40 to 60 of the sandwiches.

In the aftermath of McDonald’s ending its testing of the McPlant, shares of Beyond Meat fell 6 percent, according to a CNBC report.

It’s but the latest morsel of bad news for the faux meat company.

“Beyond’s stock has fallen 53 percent this year, dragging its market value down to $2.06 billion,” the CNBC report noted. “Wall Street has become skeptical over the company’s long-term growth opportunities as grocery sales lag. Moreover, buzzy partnerships with restaurant giants like Pizza Hut owner Yum Brands and McDonald’s haven’t progressed to many permanent nationwide menu offerings yet.”

The future of the meat substitute industry as a whole remains to be determined.

A number of popular chains and fast-food restaurants have added vegan options to their menus over the last few years, with varying levels of success.

Burger King, for example, added the Impossible Whopper and Impossible Nuggets to its menu in 2019.

Founded in 2011, Impossible Foods is a Redwood City, California-based company that develops plant-based substitutes for meat products.

Last week, Southern country-themed Cracker Barrel announced on social media it was bringing Impossible Sausage, which is made with soy protein, to its restaurants.

While some were excited by the news, others accused the chain of kowtowing to the woke crowd for providing a plant-based protein option to customers.

This article appeared originally on The Western Journal.

Tags: Burger Kingbusiness-moneyfast foodFoodMcDonald'sU.S. News
Should McDonald's scrap a non-meat version of its burgers?

Completing this poll entitles you to our news updates free of charge. You may opt out at anytime. You also agree to our Privacy Policy and Terms of Use.
Yes: 91% (219 Votes)
No: 9% (21 Votes)
Share196Tweet123
Western Journal

Western Journal

Advertisements

Top Stories June 10th
Top Stories June 7th
Top Stories June 6th
Top Stories June 3rd
Top Stories May 30th
Top Stories May 29th
Top Stories May 24th
Top Stories May 23rd
Top Stories May 21st
Top Stories May 17th

Join Over 6M Subscribers

We’re organizing an online community to elevate trusted voices on all sides so that you can be fully informed.





IJR

    Copyright © 2024 IJR

Trusted Voices On All Sides

  • About Us
  • GDPR Privacy Policy
  • Terms of Service
  • Editorial Standards & Corrections Policy
  • Subscribe to IJR

Follow Us

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Politics
  • US News
  • Commentary
  • World News
  • Faith
  • Latest Polls

    Copyright © 2024 IJR

Top Stories June 10th Top Stories June 7th Top Stories June 6th Top Stories June 3rd Top Stories May 30th Top Stories May 29th Top Stories May 24th Top Stories May 23rd Top Stories May 21st Top Stories May 17th