Sportswear brand Adidas is facing criticism over its model for one of its swimsuits.
On Wednesday, conservative author Oli London tweeted a screen shot from Adidas’ website of its “pride swimsuit.”
“The new Adidas Women’s Swimwear Range modeled by…men,” he wrote.
The new Adidas Women’s Swimwear Range modeled by…men ?? pic.twitter.com/aVatbam0go
— Oli London (@OliLondonTV) May 17, 2023
One user responded, “Another brand to boycott.”
Another brand to boycott#BoycottAdidas https://t.co/nJ0sVPb8y4
— Cuban Cheeseburger #MermaidsOut (@CheezyCubane) May 17, 2023
Another wrote, “I’m running out of brands to wear…”
Rep. Nancy Mace (R-S.C.) chimed in with, “I’m old enough to remember when women actually modeled women’s bathing suits, not men.”
I’m running out of brands to wear…?
— Lucy Riles (@LucyRiles) May 17, 2023
Check out some of the reactions below:
Who’s their target market?
— Julie Barrett (@juliecbarrett) May 17, 2023
I'm old enough to remember when women actually modeled women's bathing suits, not men. ? https://t.co/kOvXvmDzHt
— Rep. Nancy Mace (@RepNancyMace) May 17, 2023
MEN, STAY IN YOUR FREAKING LANE.
— Shelbee Rodgers Sowders (@ShelbeeRSowders) May 17, 2023
QUIT TAKING OVER WOMEN’S PLACE IN THE WORLD. WE HAVE FOUGHT DAMN HARD FOR IT.
SHAME ON YOU, @adidas !!!! https://t.co/qT09SzZ9bt
We went from criticizing the use of only skinny female models due to body dysmorphia concerns in young girls, to now using male models with completely different body structures than women, for women's clothing.
— Sophia Lorey (@SophiaSLorey) May 17, 2023
Make it make sense. https://t.co/N2LSxe1HGS
We are such a fallen, depraved society and brands like @adidas are happily pushing the delusion that men can be women… https://t.co/yrGaowKJgu
— Jon Root (@JonnyRoot_) May 17, 2023
F you @adidas https://t.co/ZKtkVdgCmh
— ?? Ruby McKay AGENT 32609 (@RubyMcKayOnline) May 17, 2023
Adidas is not the only athletic apparel company to face criticism for its modeling choices in recent weeks.
Nike was criticized after it partnered with transgender influencer Dylan Mulvaney to advertise its female sportswear line.
