Trans influencer Dylan Mulvaney is sporting a new look.
The TikTok content creator appeared in a pink minidress and had dyed blond hair Wednesday at a Paris Hilton concert in Los Angeles, according to the Daily Mail.
— Daily Mail Online (@MailOnline) June 8, 2023
Some Twitter users suggested the look amounted to a rebrand for Mulvaney, 26.
Dylan Mulvaney unveils new look as part of rebranding effort since the BudLight backlash. pic.twitter.com/uJi33TXkAn
— Oli London (@OliLondonTV) June 8, 2023
Several supporters of Mulvaney spoke to the trans activist as he entered the Fonda Theatre in Los Angeles.
Mulvaney, though, has become associated with the conservative boycott of Bud Light.
Traditional drinkers of the beer have abandoned the product in response to Anheuser-Busch’s disastrous decision to partner with Mulvaney to market it.
The impromptu boycott has cost Bud Light’s parent company $27 billion in stock value through May, according to the Daily Mail.
Mulvaney rose to prominence with his “365 Days of Girlhood” video series, in which he documented his series of cosmetic surgeries and supposed gender transition.
The influencer appeared on the cover of LGBT magazine Them earlier this month.
Dylan Mulvaney has appeared on the cover of woke magazine THEM.
According to the magazine, Dylan is “Ready for Life After Girlhood.” pic.twitter.com/nK8B6CH23G
— Oli London (@OliLondonTV) June 7, 2023
“I don’t regret any of the things that I’ve posted, but I want to make sure that my transition is for me now,” he said. “It’s kind of like redefining a relationship — when it gets too personal, or too hands-on, it can be hard to scale back.
“I’m hoping that the people that do love me will be ready when I start doing things that aren’t just me trauma-unloading onto a camera.”
The influencer still hopes to recruit more corporations for partnerships with the trans community, according to the New York Post.
This article appeared originally on The Western Journal.