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Harry Styles and Gucci Spark Backlash Over Ad: ‘Creepy Alert’

by Savannah Rychcik
December 21, 2022 at 3:07 pm
in News
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Harry Styles and Gucci Spark Backlash Over Ad: ‘Creepy Alert’

NEW YORK, NEW YORK - SEPTEMBER 19: Harry Styles attends the "Don't Worry Darling" photo call at AMC Lincoln Square Theater on September 19, 2022 in New York City. (Dia Dipasupil/Getty Images)

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Singer Harry Styles and Gucci landed themselves in hot water over an advertisement.

Gucci tweeted the advertisement earlier this month, showing photos of Styles wearing what appears to be a t-shirt with a teddy bear on it and carrying what looks like a small mattress.

A performance piece starring #HarryStyles and the #GucciHAHAHA collection. Discover the campaign https://t.co/6SWoX3NzMP @Harry_Styles pic.twitter.com/urKTJRB50m

— gucci (@gucci) December 12, 2022

Twitter users circulated the image on Tuesday, sharing their concern with it.

“What is this?? … Creepy alert,” one user tweeted.

What is this??👇… Creepy alert😳 https://t.co/P9PZRzsGiZ

— 🇨🇦TraumaNurse (@TraumaaaNurse) December 20, 2022

Another tweeted, “It’s real. Of all the potential props available for a photo shoot, [Gucci] and Harry Styles chose a child sized mattress. This prop hides the clothes. It’s purpose is obvious.”

It’s real

Of all the potential props available for a photo shoot, @gucci and Harry Styles chose a child sized mattress

This prop hides the clothes

It’s purpose is obvious https://t.co/mo4V0McjkO

— Sweater Yams (@Sweater_Yams_) December 18, 2022

One tweet called the ad “not normal,” adding, “Child’s mattress and Teddy bear shirt. Sickening.”

Not normal – child’s mattress & Teddy bear shirt. Sickening https://t.co/oy5WaJdgVT

— Ella (@Ella94814299) December 18, 2022

Read more reactions below:

https://twitter.com/sssuper_s/status/1605309052275535872

#BoycottGucci https://t.co/eivQvy4rwI

— ناصر سعود المنِيع (@Nalmanie) December 19, 2022

Another fashion house promoting…. what? A grown man with a teddy bear shirt carrying a toddler mattress? Ok groomers. https://t.co/A5Uw5qNzwA

— Stacy Hutch (@HutchStacy1) December 18, 2022

https://twitter.com/erinjholmes/status/1604587455432343553

The criticism comes just weeks after the creative designer for the brand Balenciaga issued an apology over a controversial ad.

Balenciaga under fire over 'creepy' ads of kids with 'bondage outfits' https://t.co/v1Tuf2J9PG pic.twitter.com/VHesAFgk2Q

— New York Post (@nypost) November 21, 2022

“I want to personally apologize for the wrong artistic choice of concept for the gifting campaign with the kids and I take my responsibility,” creative director Demna wrote in a statement.

It continues, “It was inappropriate to have kids promote objects that had nothing to do with them.”

He explained, “As much as I would sometimes like to provoke a thought through my work, I would NEVER have an intention to do that with such an awful subject as child abuse that I condemn.”

Tags: Harry StylesU.S. News
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Savannah Rychcik

Savannah Rychcik

IJR, Writer

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