‘Mr. Potato Head Isn’t Going Anywhere!’: Hasbro Clarifies Change to Toy Line


Hasbro is clarifying a change to its Mr. Potato Head toy line following reports that it was replacing the toys with a gender-neutral version.

In a tweet Thursday afternoon, the toy company wrote, “Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere!”

“While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD,” it added.

According to The Hill, the Mr. Potato Head and Mrs. Potato Head toys will still be available. However, Hasbro said the brand name and its logo will be stripped of the honorifics.

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The company also said it is launching a “Potato Head” family toy line in the fall that will let “kids imagine and create Potato Head families,” which include two parents and a baby.”

“Kids can have fun expressing themselves and creating lots of wacky looks. Sized right for little hands, there’s no wrong way to play when mixing and mashing the parts and pieces,” the description said.

The clarification came after social media erupted following reports that Hasbro would replace the iconic toys with a gender-neutral toy.

Check out some of the reactions below:

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Speaking about the change in the brand, Hasbro senior vice president Kimberly Boyd told Fast Company, “Kids want to be able to represent their own experiences. The way the brand currently exists — with the ‘Mr.’ and ‘Mrs.’ — is limiting when it comes to both gender identity and family structure.”

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