Donna Kelce has a new job — she’s been named Ziploc’s chief leftover officer.
Ziploc told Fox Business it hired Kelce, mother of NFL players Travis Kelce of the Kansas City Chiefs and Jason Kelce of the Philadelphia Eagles, to spread awareness about food waste.
She will be encouraging Super Bowl partygoers to bring their own Ziploc bags to take home leftovers.
Kelce, whose son, Travis, is playing in the Super Bowl Sunday, is known for carrying Ziploc bags to games.
She announced the partnership in a social media ad with SC Johnson-owned Ziploc.
“The rumors are true,” Kelce said in the video clip. “My first order of business is tackling the game day leftovers dilemma.”
Ziploc discovered the need for a chief leftover officer after a survey revealed how much food was wasted around the time of the Super Bowl.
According to its findings, at least 10 million pounds of food was leftover and consequently thrown out after last year’s Super Bowl parties ended, Fox Business reported.
“Imagine 290 football fields worth of pizza thrown away,” the company said in a statement to Fox Business.
The object is to draw attention to Ziploc Stay Open Design bags and boost sales. The company said this “technology helps the bags stand up and stay open for future snacking.”
Kelce gained national attention last year when her sons became the first brothers to face off in a Super Bowl.
This new partnership was announced just before Travis Kelce and the Chiefs face the San Francisco 49ers in the 2024 Super Bowl in Las Vegas.
The Kelce family will have plenty of attention this year, too, as Travis Kelce’s girlfriend is singer Taylor Swift.
Part of Donna Kelce’s role will include sharing personal tips for reusing leftovers. While her role is to boost attention around the Super Bowl, the company said it’s excited to see “where else this can go in the future,” Fox Business reported.