5-Minute Crafts

5-Minute Crafts is a do it yourself (DIY)-style YouTube channel owned by TheSoul Publishing. , it is the 14th most-subscribed channel on the platform. The channel is also the 5th most-followed Facebook pages. It is based in Limassol, Cyprus. Video format 5-Minute Crafts' YouTube videos are compilations of videos previously posted on Instagram or Facebook. The channel's content consists largely of videos relating to crafts and life hacks, styled in how-to formats, and occasionally, science experiments. The channel's videos employ a style where the camera is focused on a table with objects while only a person's hands appear in the frame, making content with aid of these objects, usually food and DIY ingredients and tools. History TheSoul Publishing was founded by Russia-based entrepreneurs Pavel Radaev and Marat Mukhametov, a team with backgrounds in social media content creation, who launched AdMe. In March 2017, the company founded the YouTube channel, Bright Side. On November 15, 2016, 5-Minute Crafts was registered on YouTube by TheSoul Publishing. The channel's first video, "5 essential DIY hacks that you need to know" was uploaded the following day. In 2017, the channel's subscriber and video view counts started to grow rapidly. In an article published by Mic in June 2017, 5-Minute Crafts was noted to have accumulated over 4 million subscribers.