777 Partners

777 Partners is an American private investment company based in Miami. Founded in 2015, it has acquired several soccer teams such as Genoa C.F.C. in Italy, Standard Liège in Belgium, Red Star F.C. in France, CR Vasco da Gama in Brazil, and Hertha BSC in Germany. It has minority shareholdings in Sevilla FC in Spain and Melbourne Victory FC in Australia. The company owns the London Lions basketball team. The company also owns the low-cost carriers Flair Airlines in Canada and Bonza in Australia. History Soccer 777 Partners' first investment in soccer was to purchase a minority stake in Spanish La Liga club Sevilla FC in 2018. In 2020, it elevated its share to 7.5%. In September 2021, 777 Partners bought 99.99% of Italian Serie A club Genoa C.F.C., the country's oldest club, founded in 1893. It became the sixth club in the league to have an American owner, and the transaction to buy the club from long-term owner Enrico Preziosi was estimated at €150 million. The club hired former A.C. Milan and Ukraine striker Andriy Shevchenko in November, firing him in January 2022; Genoa ended the season relegated (as did another US-owned team, Venezia FC), but were immediately promoted back into the top division in May 2023.