Aaron Burr

"Aaron Burr" is a television advertisement for milk, created in 1993. Directed by Michael Bay and starring Sean Whalen, it was the first commercial in the "Got Milk?" advertising campaign. The ad depicts a history buff, portrayed by Whalen, who is unable to audibly voice the answer of a $10,000 radio contest question because he runs out of milk to wash out the peanut butter sandwich stuck in his mouth. Its title refers to the American politician of the same name, the answer to the question. Production The commercial was created by advertising agency Goodby, Silverstein & Partners, and initially ran in October 1993 as the first ad in the "Got Milk?" advertising campaign. It was directed by Michael Bay, then a recent film graduate of the Art Center College of Design, through Propaganda Films. Bay directed his first feature film the following year, and quickly became well-known as a commercially successful film director. According to Jeff Goodby, it was Bay who made the ad "visually unforgettable" with "the idea of having this guy live in a warehouse or whatever", resulting in a "mixture of history and weirdness" that was both memorable and funny. The ad was produced by Cindy Epps, and its director of photography was Mark Plummer. It was edited by Tom Muldoon, and its music was composed by Jonathan Elias. Production Design by Donald Graham Burt, Set Decoration by Diana Kunce.