Overview
WCIV (channel 36) is a television station in Charleston, South Carolina, United States, affiliated with MyNetworkTV and ABC. The station is owned by Sinclair Broadcast Group, and maintains studios on Allbritton Boulevard along US 17/701 (Johnnie Dodds Boulevard) in Mount Pleasant and a transmitter in Awendaw, South Carolina.
In September 2014, due to complications arising from Sinclair's acquisition of the original WCIV (channel 4) from its previous owner, Allbritton Communications, WCIV's programming and ABC affiliation was moved onto the second digital subchannel of Sinclair's existing station in the market, MyNetworkTV affiliate WMMP. WCIV's license was sold to Howard Stirk Holdings in order to form a new station using its existing facilities. In preparation for the sale, the WCIV and WMMP intellectual units swapped signals on September 30, 2014, with WCIV moving to WMMP's channel 36 signal and WMMP moving to WCIV's channel 34 signal respectively. WMMP then began carrying programming from ZUUS Country, and has since changed its calls to WGWG.
History
The current WCIV first began operations on December 1, 1992, as WCTP, an independent station. It began after a nine-month delay in operations with test programs. It joined The WB as a charter affiliate on January 11, 1995. On November 20, it changed its calls to WBNU. On January 6, 1997, Max Media Properties (a company partially related to the present-day Max Media) bought the station, changed its calls to WMMP, and switched its affiliation to UPN. Only a year later, Max Media sold WMMP to Sinclair, giving the station its third owner in as many years. Later that year, Sinclair bought out Sullivan Broadcasting, owners of Fox affiliate WTAT-TV (channel 24), and all licensee assets were given to Glencairn Ltd, with Sinclair continuing to own through a LMA.
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