Admiral

Admiral is an American appliance brand that is currently marketed by Whirlpool Corporation and sold exclusively at The Home Depot. History In 1934, Ross Siragusa founded Continental Radio and Television Corporation (CRTC), which produced consumer electronics such as radios and phonographs in Chicago, Illinois and was eventually renamed to Admiral Corp. With annual sales totaling $2 million, Admiral's products ranged from electronic equipment used by the U.S. military in World War II to consumer televisions. In 1950, Admiral was selling: a line of seven TV sets, with four models having a tube size, at prices between $179.95 and $379.95 (equivalent to $ to $ today); a model retailing at $299.95 ($3,187); and two models (priced at $495 and $695, equivalent to $ and $). During this era, their success in television sales allowed them to diversify into other major appliances, including refrigerators. During World War II, Admiral was the weekly sponsor of the CBS Radio Network Sunday news program, with it and World News Today utilising the promotional slogan "America's Smart Set." Admiral was also one of the first major advertisers on television, sponsoring Sid Caesar’s Admiral Broadway Revue, Lights Out, Fulton J. Sheen's Life Is Worth Living, Admiral Presents the Five Star Review - Welcome Aboard and Notre Dame football games. Annual sales hit $300 million and the company employed approximately 8,500 people within the early 1960s.