Amazon Fresh

Amazon Fresh is a subsidiary of the American e-commerce company Amazon in Seattle, Washington. It is a grocery retailer with physical stores and delivery services in most major U.S. cities, as well as some international cities, such as Berlin, Hamburg, London, Milan, Munich, Rome, Tokyo, and some other locations in Singapore and India. Amazon Fresh was initially a delivery service. In 2020 the concept changed to a chain of physical, cashier-less supermarkets. Delivery service Amazon Fresh started in 2007 as an invite-only grocery delivery service in Washington. It rolled out its services gradually, targeting specific parts of various metropolitan areas and partnering with local speciality stores for delivery of local items. In March 2017, Amazon announced the beta launch of AmazonFresh Pickup, a drive-in grocery store for Amazon Prime subscribers where users shop online, reserve times to pick up the groceries, and have them loaded into their cars at the store. In the United Kingdom, Amazon signed a deal with the British supermarket chain Morrisons to provide supplies for Amazon Prime Pantry and PrimeFresh. In Germany, the product range is 85,000 product lines. By comparison, the REWE supermarket chain's home delivery service has 9,000 product lines.