American Girl

American Girl is an American line of dolls released on May 5, 1986, by Pleasant Company. The dolls portray eight- to fourteen-year-old girls of various ethnicities, faiths, nationalities, and social classes throughout different time periods throughout history. They are sold with accompanying books told from the viewpoint of the girls. Originally the stories focused on various periods of American history, but were expanded to include characters and stories from contemporary life. Aside from the original American Girl dolls, buyers also have the option to purchase Truly Me dolls where customers can create a doll that looks like themselves. The options for the line of Truly Me dolls include eye color, face mold, skin color, hair texture, and hair length. A variety of related clothing and accessories is also available. A service for ordering a custom-made doll with features and clothing specified by the owner dubbed Create Your Own, was introduced in 2017. Pleasant Company was founded in 1986 by Pleasant Rowland in Middleton, Wisconsin, and its products were originally purchasable by mail order only. In 1998, Pleasant Company became a subsidiary of Mattel after Mattel purchased the company for $700 million. The company has been awarded the Oppenheim Toy Portfolio Award eight times and was inducted into the National Toy Hall of Fame in 2021. Dolls and accessories The Historical Characters line of 18-inch dolls, which were derived from the 18-inch dolls made by Götz in West Germany (known as Germany from October 1990) during the late 1980s to the 1990s, were initially the main focus of Pleasant Company, founded by Pleasant Rowland in 1986. This product line aims to teach aspects of American history through a six-book series from the perspective of a girl living in that time period. Rowland came up with the idea after she returned from a trip to Colonial Williamsburg, where she noticed there was a significant void in the toy market for younger-aged dolls and saw an opportunity to provide an alternative to baby and adult dolls. Although the books are written for girls who are at least eight years old, they endeavor to cover significant topics such as child labor, child abuse, poverty, racism, slavery, animal abuse and war in appropriate manners for the understanding and sensibilities of their young audiences.