Anastasia Soare

Anastasia Soare (née Bălămaci) (born 28 December 1957) is a Romanian-American businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen". As of 2022, Forbes estimated her net worth at $660 million. Early life Soare was born in Constanța, Romania. She is the child of Dumitru Bălămaci (who died when she was 12) and Victoria Babu, who owned a tailoring shop. She studied art history and architecture in Romania. Career Soare spoke very little English in 1989 when she moved to Los Angeles, where she worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-explored area. "I developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape". As her manager did not think there was enough of a market, she rented a room in a Beverly Hills salon, providing facials, body waxing, and eyebrow sculpting. By 1997, she was running her own salon on Beverly Hills' Bedford Drive. As a beautician, she has stated that her first two clients for an eyebrow treatment were Cindy Crawford and Naomi Campbell. Other clients have included Faye Dunaway and Jennifer Lopez. Soare is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally. In 2016, Soare stated that she owned 100% of the company.