Attention Attention

Attention Attention is the sixth studio album by American rock band Shinedown. It was released on May 4, 2018. It is a concept album, depicting an individual overcoming negativity and related problems to be reborn as a new person. The first single, "Devil," was released on March 7, 2018. The first promotional single, "The Human Radio," was released on April 6, 2018. The second single, "Get Up," was released on August 8, 2018. The third single, "Monsters" was released on March 1, 2019. The fourth single, "Attention Attention" was released on September 24, 2019. All four singles reached number one on the US Billboard Mainstream Rock Songs chart. In November 2021, the album was certified Gold by the RIAA, indicating 500,000 copies sold in the US. Writing and recording Initial work on the album began in late 2016, after the band had finished the tour in support of their prior album, Threat to Survival. In February 2017, Smith announced that they had begun work on their sixth studio album. Bass had been working on writing 22 separate pieces of music over the course of their 2016 tour, separate from the rest of the band, who wanted to just concentrate on touring. Bass had just begun presenting the material to Smith, who, while unsure how much exactly would go into the future album, did say that he was very impressed, and that the material may fit together into a concept album, a first for the band. They joined Iron Maiden on tour in Europe in April and May, and began recording soon after. Upon the resuming work on the album and beginning work in the studio, the band decided to actually only use one of the 22 originally proposed songs by Bass, but the work of the original 22 songs still inspired them to press forward in sticking with the concept album idea overall, just with different songs. In January 2018, Myers announced that the band had finished the recording the album and that Bass was working on finalizing the production and mixing of the album. Themes and composition Attention Attention has been described as hard rock, pop rock, alternative rock, and arena rock, with electronic elements. The sound of the album has been compared to bands like Imagine Dragons, Awolnation, and X Ambassadors. Attention Attention is a concept album.