B. P. Schulberg

B. P. Schulberg (born Percival Schulberg, January 19, 1892 – February 25, 1957) was an American pioneer film producer and film studio executive. Biography Born Percival Schulberg in Bridgeport, Connecticut, he took the name Benjamin from the boy in front of him when registering for school to avoid mockery for his name. Schulberg was impressed with Edwin S. Porter's films and managed to get a job with the famous director as a scenario writer. He became a publicity manager at Famous Players–Lasky, but in the power struggle around the formation of United Artists ended up on the losing side and lost his job. The public later learned that it was Schulberg's idea to bring together the "Big-4" before they were ever founded. He was one of the founding members of the Associated Motion Picture Advertisers. In 1919, at age 27, he founded Preferred Pictures and built it around actress Katherine MacDonald. In 1923, his old school-mate and associate Jack Bachman convinced him to offer a New York starlet, 18-year-old Clara Bow, a three-month trial contract. Within days of her arrival, she was made part of the studio permanent stock.