Bae Yong-joon

Bae Yong-joon (; born August 29, 1972) is a South Korean businessman and former actor. He has starred in numerous television dramas, including, notably, Winter Sonata which became a major part of the Korean Wave. Bae retired from acting after 2007, but remains active as the chairman of management agency KeyEast. Early life Bae Yong-joon was born in Mapo District, Seoul. He entered Sungkyunkwan University in 2000 as a Film Studies major. Career Bae made his acting debut in 1994 in the Korean drama Salut D'Amour (lit. "Love Greeting"). The rookie actor quickly gained popularity, and a year later he won Best New Actor at the 1995 KBS Drama Awards for Our Sunny Days of Youth. Throughout the 1990s, Bae continued playing leading roles on television, in Papa (1996), First Love (1996) which reached a peak viewership rating of 65.8%, The Barefooted Youth (1998), and the Noh Hee-kyung-penned Did We Really Love? (1999). In Hotelier (2001), he played a mergers and acquisitions specialist about to takeover a hotel, but has a change of heart after falling in love with one of its employees (Bae would later reprise his role in a cameo in the 2007 Japanese remake of Hotelier). But it was Yoon Seok-ho's Winter Sonata in 2002 that would transform Bae's career, and consequently the face of Korean dramas abroad. A melodrama about first love, lost memory and unknown family ties, Winter Sonata became an unprecedented success in Asia and more than 20 countries, particularly in Japan. Bae gained a tremendous fan base among Japanese middle-aged women, who dubbed him with the honorific nickname Yon-sama (; cf. "Emperor Yon") and brought in in tourism and Winter Sonata merchandise sales.