Bait

Bait is a 2026 British television series created by Riz Ahmed. It was developed at Jax Media in association with Left Handed Films for Amazon MGM Studios. The series stars Ahmed, Guz Khan, Ritu Arya, and Sheeba Chaddha. It had its world premiere at the 2026 Sundance Film Festival, and was released on 25 March 2026 on Amazon Prime Video. The drama follows a British Pakistani actor as he auditions for the role of James Bond amid public backlash and family relationships.