Bajaj Finserv Limited is an Indian non-banking financial services company headquartered in Pune. It is focused on lending, asset management, wealth management and insurance.
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History
The financial services and wind energy businesses were transferred to Bajaj Finserv Limited (BFL) as part of the concluded demerger from Bajaj Auto Limited, approved by the High Court of Judicature at Bombay by its order dated 18 December 2007. It is a financial conglomerate with stakes in the financing sector (Bajaj Finance), the life insurance business (Bajaj Life Insurance), the general insurance business (Bajaj General Insurance), and the mutual fund business (Bajaj Finserv Mutual Funds).
Bajaj Holdings and Investments Limited (BHIL) came into existence when the original company separated its auto and finance assets. This new entity, BHIL is the parent company which holds 39.29% stake in Bajaj Finserv.
Apart from financial services, it is also active in wind energy generation with an installed capacity of 65.2 MW.
As of January 2026, Bajaj Finserv acquires Allianz SE's stake. Fifty percent of the stake in Bajaj Financial Distributors (BFDL), ended a joint-venture and took full ownership of the business.
In March 2026, Bajaj Finserv partnered with Microsoft Fabric and Onelake, and created governed foundations with data definitions , end-to-end lineages, and consistent access controls across the organisation. This was to tackle the problem of inconsistent data definitions and fragmented systems due to increased data volumes. This complicated the organisational governance, and led to this partnership. The data was standardised with this adoption. Data preparation improved by 40%, storage costs dropped by 30%, and audit exceptions fell by 25%.
Bajaj Finserv has bet on full-stack financial ecosystem to drive growth into their next phase. The group's strategy is focused on building a one-stop financial ecosystem. This ecosystem is focused on lending, insurance, investments, healthcare and technology services. The established businesses provides a stability in earning, and newer platforms offer scalable growth opportunities.
In July 2026, Bajaj Finserv approved its plan to enter reinsurance business through a wholly owned subsidiary. Bajaj already has a solid presence in the insurance sector. Bajaj holds around 77.33& stakes in Bajaj General Insurance and Bajaj Life Insurance, which were both operating as joint ventures with Allianz. They also have a 51.3% stake in the lending arm of Bajaj Finance . The same would open the market up, and would make the firm a small but growing part of India's reinsurance market. As of the time of the announcement, GIC Re is the only domestic reinsurer of India.
As of 1 July 2025, the Bajaj Group holds a 55% stake in the company.
Employees
Bajaj Finserv Direct Ltd. approximately has around 2,326 employees as of March 2026. Their most functional groups include Engineering, Finance and Operations, and Sales and Marketing .
Subsidiaries
Bajaj Finance
Bajaj Finance was initially incepted as Bajaj Auto Finance in 1987 and later diversified into business and property financing.
Bajaj Housing Finance provides housing finance services, including home loans and loans against property. It is a subsidiary of Bajaj Finance.
Bajaj Life Insurance
Bajaj Life Insurance (formerly Bajaj Allianz Life Insurance) started as a joint venture between Bajaj Finserv and Allianz SE. The company received the Insurance Regulatory and Development Authority (IRDA) certificate of Registration on 3 August 2001 to conduct life insurance business in India. In 2025, Bajaj Finserv acquired Allianz SE's stake in Bajaj Life Insurance for ₹10,400 crore (US$1.1 billion).
Bajaj General Insurance
Bajaj General Insurance (formerly Bajaj Allianz General Insurance) is a private general insurance company which began as a joint venture between Bajaj Finserv and Allianz SE in 2001. In 2025, Bajaj Finserv acquired Allianz SE's stake in Bajaj Allianz General Insurance for ₹13,780 crore (US$1.4 billion). By January 2026, Allianz had fully exited the insurance business in India, increasing the group’s overall holding in both insurance arms to 97%. On 12 March 2026, Allianz fully exited via buyback of its remaining 3% stake.
Bajaj Finserv Asset Management Company
Bajaj Finserv Asset Management Company (Bajaj Finserv AMC) is an asset management company. In March 2023, the final registration from the Securities and Exchange Board of India was granted to commence mutual fund business operations under Bajaj Finserv Mutual Fund. It disclosed an average of ₹16,293 crore (US$1.7 billion) in average assets under management (AUM) for the quarter ending 30 September 2024, with 13 mutual funds.
Bajaj Finserv Direct
Bajaj Finserv Direct (Bajaj Markets) operates as an internet-based marketplace of financial products and services. It serves as a registered Corporate Agent under Insurance Regulatory and Development Authority, a registered Investment Adviser under Securities and Exchange Board of India, a registered third-party app provider for Unified Payments Interface payments, and a digital lending platform for its partner institutions.
Bajaj Finserv Health
Bajaj Finserv Health is a healthtech company. In early 2024, it acquired Bangalore-based outpatient delivery services company, Vidal Healthcare Services, and its two subsidiaries. As of December 2024, the company's network includes more than 100,000 hospitals and 80,000 doctors.
Bajaj Alternate Investment Management
Bajaj Alternate Investment Management (Bajaj Alts) is an early-stage equity fund and a real estate-focused alternative investment fund, started in September 2025.