Be Kind Rewind is a 2008 buddy comedy film written and directed by Michel Gondry and starring Jack Black, Mos Def, Danny Glover, Mia Farrow, and Melonie Diaz with supporting roles done by Chandler Parker, Irv Gooch, Arjay Smith, Marcus Carl Franklin, Blake Hightower, and Amir Ali Said. It tells the story of an employee at the titular VHS rental store and his conspiracy theorist friend, who work to recreate the rental store's film inventory after they were accidentally erased when the latter got himself magnetized while the proprietor was away. The film first appeared on January 20, 2008, at the 2008 Sundance Film Festival. It was later shown at the Berlin International Film Festival. The film opened on February 22, 2008, in the United Kingdom and in North America.
The title is inspired by a phrase that was commonly displayed on video rental cassettes in America during the medium's heyday.
The film was met with mixed reviews.
Contents
Plot
In Passaic, New Jersey, Elroy Fletcher owns the declining "Be Kind Rewind" VHS rental store. The building is condemned as a slum and the officials led by Mr. Baker give him 60 days to upgrade it to the required standards, or they will demolish it to make way for high-end development.
