
Organization
Best Western earns an overall lower risk rating because most of its rated criteria, including cancellations, discriminatory philanthropy, advocacy bias, and funding, were assessed as lower risk. The company's avoidance of politicized corporate governance and identity-based initiatives, paired with only a medium risk in employment protection, keeps its aggregate bias exposure low.
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Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,500 hotels worldwide. The franchise, with its corporate headquarters in Phoenix, Arizona, includes more than 2,000 hotels in North America. The brand was founded by M. K. Guertin in 1946. As of December 2021, Larry Cuculic is the president and CEO of Best Western. As of 2018, it was a nonprofit owned by its franchisee members.