Beto Rockfeller

Beto Rockfeller is a Brazilian telenovela produced by TV Tupi and aired from November 4, 1968, to November 30, 1969. It was created by Cassiano Gabus Mendes, written by Bráulio Pedroso and directed by Lima Duarte and Walter Avancini. Plot Beto Rockfeller (played by Luiz Gustavo) is a charming, lower middle class shoes salesman who cons people into believing he is a millionaire by mixing himself with members of the high society of São Paulo. Cast Luis Gustavo - Beto Rockfeller Bete Mendes - Renata Débora Duarte - Lu Ana Rosa - Cida Irene Ravache - Neide Walter Forster - Otávio Plínio Marcos - Vitório Maria Della Costa - Maitê Marília Pêra - Manuela Rodrigo Santiago - Carlucho Yara Lins - Clô Joffre Soares - Pedro Eleonor Bruno - Rosa Walderez de Barros - Mercedes Ruy Rezende - Saldanha Wladimir Nikolaief - Lavito Heleno Prestes - Tavinho Pepita Rodrigues - Bárbara Marilda Pedroso - Mila Renato Corte Real - Bertolo Etty Fraser - madame Waleska Alceu Nunez - Polidoro Luís Ameríco - Tomás Ester Mellingher - Tânia Gésio Amadeu - Gésio Zezé Motta - Zezé Jayme Barcellos - Fernando Lourdes Moraes - Magda Luísa Di Franco - Bia Lima Duarte - Domingos / Duarte / Conde Vladimir / Secundino Felipe Donavan - Delegado Moreno Dias Barreto - Secundino / Domingos João Carlos "Midnight" - Vadeco Theo De Faria - Lavinho Francisco Trentini - Canuto Othon Bastos Relevance Beto Rockfeller is often mentioned as a turning point for the telenovela format in Brazil. It abandoned the melodramatic, artificial tone of previous shows for a more naturalistic approach, with the presence of a morally ambiguous protagonist and the use of colloquial language; characters would often mention actual news and gossips of the time. It also was the first telenovela to use contemporary pop hit songs in its soundtrack, rather than purely orchestral music.