Betty Cohen

Betty Susan Cohen (born July 27, 1956) is an American businesswoman and media executive. She is best known as the founder and original president of Cartoon Network from 1992 to 2001, the CEO of Lifetime Entertainment Services from 2005 to 2007, the founder and president of Betty Cohen Media Consulting since 2008, and the founder and CEO of Hearts & Minds Media since 2019. Early life Cohen grew up in Racine, Wisconsin. She was involved in theater in high school and wrote her senior paper on the Children's Television Workshop (now Sesame Workshop). She attended Stanford University from 1973 to 1977, where she majored in communications. Career Public Media Center In 1977, Cohen began her career as a production manager for Public Media Center, an ad agency. She had been tasked with producing public service announcements, and soon came to realize that the "larger picture" was her strength rather than smaller details. Cohen said , "I was the person who had the perspective to see where the project should head, rather than writing the first draft."