BlackBerry

History

Research in Motion (RIM), founded in Waterloo, Ontario, first developed the Inter@ctive Pager 900, announced on September 18, 1996. The Inter@ctive Pager 900 was a clamshell-type device that allowed two-way paging. After the success of the 900, the Inter@ctive Pager 800 was created for IBM, which bought US$10 million worth of them on February 4, 1998. The next device to be released was the Inter@ctive Pager 950, on August 26, 1998. The first device to carry the BlackBerry name was the BlackBerry 850, an email pager, released January 19, 1999. Although identical in appearance to the 950, the 850 was the first device to integrate email and the name Inter@ctive Pager was no longer used to brand the device.

The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany. BlackBerry was a solution devised by RIM for delivering e-mail over several different wireless networks. The name BlackBerry was coined by the marketing company Lexicon Branding. The name was chosen out of about 40 potential names, because of the resemblance of the keyboard's buttons to that of the drupelets that compose the blackberry fruit.

The original BlackBerry devices, the RIM 850 and 857, used the DataTAC network. In 2002, the more commonly known convergent BlackBerry 5810 smartphone was released, which supports push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services.

BlackBerry gained market share in the mobile industry by concentrating on email. BlackBerry began to offer email service on non-BlackBerry devices, such as the Palm Treo, through the proprietary BlackBerry Connect software.

The original BlackBerry device had a monochrome display while newer models installed color displays. All newer models were optimized for "thumbing", the use of only the thumbs to type on a keyboard. The Storm and Storm 2 include a SureType keypad for typing. Originally, system navigation was achieved with the use of a scroll wheel mounted on the right side of device models prior to the 8700. The trackwheel was replaced by the trackball with the introduction of the Pearl series, which allowed four-way scrolling. The trackball was replaced by the optical trackpad with the introduction of the 8500 series, the company's first entry-level device. Models made to use iDEN networks, such as Nextel, SouthernLINC, NII Holdings, and Mike also incorporate a push-to-talk (PTT) feature, similar to a two-way radio.

2016–2022: Hardware licensing and BlackBerry Mobile

In 2016, parent company BlackBerry Limited decided to cease direct competition in the smartphone market and instead focus on producing security software. As a result, on September 28, 2016, the company announced it would stop designing its own devices in favor of licensing partners to design, manufacture, and market them.

Between December 2016 and August 2020, TCL Communication used the trading name "BlackBerry Mobile" to manufacture and sell BlackBerry-branded devices worldwide. This agreement excluded specific markets that were operated by other licensees: BB Merah Putih in Indonesia and Optiemus Infracom in India, Bangladesh, Sri Lanka, and Nepal. TCL was charged with manufacturing, distributing, and designing BlackBerry-branded devices for the global market.

The first device released under the BlackBerry Mobile brand was the BlackBerry KeyOne, which was also the last smartphone where the hardware was designed internally by BlackBerry Limited. TCL went on to design, manufacture, and distribute the BlackBerry Motion, BlackBerry Key2, and BlackBerry Key2 LE. All devices manufactured under this partnership continued to ship running Android, along with a security software suite provided by BlackBerry Limited. This suite included tools such as DTEK, BlackBerry Messenger, BlackBerry Hub, and a "secure boot" at start-up to ensure that the operating system had not been tampered with.

Production under the BlackBerry Mobile brand concluded when TCL announced it would stop manufacturing the devices on August 31, 2020, coinciding with the end of their access to the BlackBerry license. In August 2020, BlackBerry signed a new smartphone licensing agreement with the US-based startup company OnwardMobility. However, the company shut down in 2022 without ever releasing a device. The licenses to manufacture and sell BlackBerry devices in South Asia and Indonesia also lapsed, effectively marking the end of hardware production under the BlackBerry brand.

Intellectual property litigation

In 2000 NTP sent notice of its wireless email patents to a number of companies and offered to license the patents to them. NTP brought a patent-infringement lawsuit against one of the companies, Research In Motion, in the United States District Court for the Eastern District of Virginia. This court is well known for its strict adherence to timetables and deadlines, sometimes referred to as the "rocket docket", and is particularly efficient at trying patent cases.

The jury eventually found that the NTP patents were valid; furthermore, the jury established that RIM had infringed the patents in a "willful" manner, and the infringement had cost NTP US$33 million in damages (the greater of a reasonable royalty or lost profits). The judge, James R. Spencer, increased the damages to US$53 million as a punitive measure due to the willful nature of the infringement. He also instructed RIM to pay NTP's legal fees of US$4.5 million and issued an injunction ordering RIM to cease and desist infringing the patents—this decision would have resulted in the closure of BlackBerry's systems in the US. RIM appealed all of the findings of the court. The injunction and other remedies were stayed pending the outcome of the appeals.

In March 2005 during appeal, RIM and NTP tried to negotiate a settlement of their dispute; the settlement was to be for $450 million. Negotiations broke down due to other issues. On June 10, 2005, the matter returned to the courts. In early November 2005 the US Department of Justice filed a brief requesting that RIM's service be allowed to continue because of the large number of BlackBerry users in the US Federal Government.

In January 2006 the US Supreme Court refused to hear RIM's appeal of the holding of liability for patent infringement, and the matter was returned to a lower court. The prior granted injunction preventing all RIM sales in the US and use of the BlackBerry device might have been enforced by the presiding district court judge had the two parties been unable to reach a settlement.

On February 9, 2006, the US Department of Defense (DOD) filed a brief stating that an injunction shutting down the BlackBerry service while excluding government users was unworkable. The DOD also stated that the BlackBerry was crucial for national security given the large number of government users.

Service outages

At various stages of the company's history it suffered occasional service outages that have been referred to in the media as "embarrassing".

In 2005 the company suffered a relatively short-term outage reportedly among a small handful of North America carriers. The service was restored after several hours.

In 2007 the e-mail service suffered an outage which led for calls by some questioning the integrity towards BlackBerry's perceived centralized system.

In 2009 the company had an outage reportedly covering the whole of North America.

At 2011-10-10 10:00 UTC began a multi-day outage in Europe, the Middle East and Africa, affecting millions of BlackBerry users. There was another outage the following day. By October 12, 2011, the BlackBerry Internet Service went down in North America. Research In Motion attributed data overload due to switch failures in their two data centres in Waterloo in Canada and Slough in England as the cause of the service disruptions. The outage intensified calls by shareholders for a shake-up in the company's leadership.

Some estimates by BlackBerry are that the company lost between $50 million to $54 million due to global email service failure and outage in 2011.

Retail stores

Many BlackBerry retail stores operated outside North America, such as in Thailand, Indonesia, United Arab Emirates. In December 2007 a BlackBerry Store opened in Farmington Hills, Michigan. The store offered BlackBerry device models from AT&T, T-Mobile, Verizon, and Sprint, the major U.S. carriers which offer smartphones. There were three prior attempts at opening BlackBerry stores in Toronto (Canada) and London (United Kingdom), but they eventually folded. There were also BlackBerry Stores operated by Wireless Giant at airports in Atlanta, Boston, Charlotte, Minneapolis–St. Paul, Philadelphia, Houston, and Newark.

On September 23, 2015, BlackBerry opened its first pop-up store in Frankfurt, Germany.

Certification

BCESA (BlackBerry Certified Enterprise Sales Associate, BCESA40 in full) was a BlackBerry Certification for professional users of RIM (Research In Motion) BlackBerry devices. The Certification required the user to pass several exams relating to the BlackBerry devices, all its functions including desktop software and providing technical support to customers of BlackBerry devices.

The BCESA, BlackBerry Certified Enterprise Sales Associate qualification, was the first of three levels of professional BlackBerry Certification.

BCTA (BlackBerry Certified Technical Associate)

BlackBerry Certified Support Associate T2

More information on certifications is on the BlackBerry.com website.

The BlackBerry Technical Certifications available were:

BlackBerry Certified Enterprise Server Consultant (BCESC)

BlackBerry Certified Server Support Technician (BCSST)

BlackBerry Certified Support Technician (BCSTR)

Products

Android devices:

BlackBerry Evolve X (2018)

BlackBerry Evolve (2018)

BlackBerry Key2 (2018)

BlackBerry Motion (2017)

BlackBerry Aurora (2017)

BlackBerry KeyOne (2017)

BlackBerry DTEK60 (2016)

BlackBerry DTEK50 (2016)

BlackBerry Priv (2015)

BlackBerry 10 devices:

BlackBerry Leap (2015)

BlackBerry Classic (2014)

BlackBerry Passport (2014)

BlackBerry Porsche Design P'9983 (2014)

BlackBerry Z3 (2014)

BlackBerry Z30 (2013)

BlackBerry Porsche Design P'9982 (2013)

BlackBerry Q10 (2013)

BlackBerry Z10 (2013)

BlackBerry Q5 (2013)

BlackBerry 7 devices:

BlackBerry Bold series (2011): BlackBerry Bold 9900/9930/9790

BlackBerry 9720 (2013)

Hardware

Modern LTE based phones such as the BlackBerry Z10 have a Qualcomm Snapdragon S4 Plus, a proprietary Qualcomm SOC which is based on ARMv7-A architecture, featuring two 1.5 GHz Qualcomm Krait CPU cores, and a 400 MHz Adreno 225 GPU. GSM-based BlackBerry phones incorporate an ARM 7, 9 or 11 processor. Some of the BlackBerry models (Torch 9850/9860, Torch 9810, and Bold 9900/9930) have a 1.2 GHz MSM8655 Snapdragon S2 SOC, 768 MB system memory, and 8 GB of on-board storage. Entry-level models, such as the Curve 9360, feature a Marvell PXA940 clocked at 800 MHz.

Some previous BlackBerry devices, such as the Bold 9000, were equipped with Intel XScale 624 MHz processors. The Bold 9700 featured a newer version of the Bold 9000's processor but is clocked at the same speed. The Curve 8520 featured a 512 MHz processor, while BlackBerry 8000 series smartphones, such as the 8700 and the Pearl, are based on the 312 MHz ARM XScale ARMv5TE PXA900. An exception to this is the BlackBerry 8707 which is based on the 80 MHz Qualcomm 3250 chipset; this was due to the PXA900 chipset not supporting 3G networks. The 80 MHz processor in the BlackBerry 8707 meant the device was often slower to download and render web pages over 3G than the 8700 was over EDGE networks. Early BlackBerry devices, such as the BlackBerry 950, used Intel 80386-based processors.

The BlackBerry Z30 has a 5-inch Super AMOLED, 1280×720 resolution, at 295 ppi 24-bit color depth and powered by Quad-Graphics and Qualcomm's Dual Core 1.7 GHz MSM8960T Pro.

The first BlackBerry with an Android operating system was released in late November 2015, the 192 grams (6.8 ounces) BlackBerry Priv. It launched with version 5.1.1 but was later upgraded to version 6.0 Android Marshmallow. It was first available in four countries but increased to 31 countries by February 28, 2016.

Employing a Qualcomm 8992 Snapdragon 808 Hexa-Core, 64-bit, Adreno 418, 600 MHz GPU with 3 GB RAM processor, this unit is equipped with a curved 5.4-inch (2560 x 1440) OLED display and a sliding QWERTY keyboard which is hidden when not in use; Google's voice recognition that allows for dictating e-mails is also available. The Priv retained the best BlackBerry 10 features. Its 3,410 mAh battery is said to provide 22.5 hours of mixed use. The 18-megapixel camera, with a Schneider-Kreuznach lens, can also record 4K video; a secondary selfie camera is also provided. Several important apps unique to the Priv were available from Google Play by mid December.

Software

A new operating system, BlackBerry 10, was released for two new BlackBerry models (Z10 and Q10) on January 30, 2013. At BlackBerry World 2012, RIM CEO Thorsten Heins demonstrated some of the new features of the OS, including a camera which is able to rewind frame-by-frame separately of individual faces in an image, to allow selection of the best of different shots, which is then stitched seamlessly to an optimal composite, an intelligent, predictive, and adapting keyboard, and a gesture based user interface designed around the idea of "peek" and "flow". Apps are available for BlackBerry 10 devices through the BlackBerry World storefront.

The previous operating system developed for older BlackBerry devices was BlackBerry OS, a proprietary multitasking environment developed by RIM. The operating system is designed for use of input devices such as the track wheel, track ball, and track pad. The OS provides support for Java MIDP 1.0 and WAP 1.2. Previous versions allowed wireless synchronisation with Microsoft Exchange Server email and calendar, as well as with Lotus Domino email. OS 5.0 provides a subset of MIDP 2.0, and allows complete wireless activation and synchronisation with Exchange email, calendar, tasks, notes and contacts, and adds support for Novell GroupWise and Lotus Notes. The BlackBerry Curve 9360, BlackBerry Torch 9810, Bold 9900/9930, Curve 9310/9320 and Torch 9850/9860 featured the 2011 BlackBerry OS 7. Apps were available for these devices through BlackBerry World (which before 2013 was called BlackBerry App World).

Third-party developers can write software using these APIs, and proprietary BlackBerry APIs as well. Any application that makes use of certain restricted functionality were required to be digitally signed so that it could be associated to a developer account at RIM. This signing procedure guarantees the authorship of an application but does not guarantee the quality or security of the code. RIM provided tools for developing applications and themes for BlackBerry. Applications and themes can be loaded onto BlackBerry devices through BlackBerry World, Over The Air (OTA) through the BlackBerry mobile browser, or through BlackBerry Desktop Manager.

BlackBerry devices, as well as Android, iOS, and Windows Phone platforms, had the ability to use the proprietary BlackBerry Messenger, also known as BBM, software for sending and receiving encrypted instant messages, voice notes, images and videos via BlackBerry PIN. As long as users had a data plan, these messages were all free of charge. Some of the features of BBM included groups, barcode scanning, lists, shared calendars, BBM Music and integration with apps and games using the BBM social platform.

Phones with BlackBerry email client

Several non-BlackBerry mobile phones have been released featuring the BlackBerry email client which connected to BlackBerry servers. Many of these phones have full QWERTY keyboards.

AT&T Tilt

HTC Advantage X7500

HTC TyTN

Motorola MPx220, some models

Nokia 6810

Nokia 6820

Nokia 9300

Nokia 9300i

Nokia 9500

Nokia Eseries phones, except models Nokia E66, Nokia E71

Qtek 9100

Qtek 9000

Samsung t719

Siemens SK65

Sony Ericsson P910

Sony Ericsson P990

Sony Ericsson M600i

Sony Ericsson P1

Third-party software

Third-party software available for use on BlackBerry devices includes full-featured database management systems, which can be used to support customer relationship management clients and other applications that must manage large volumes of potentially complex data.

In March 2011, RIM announced an optional Android player that could play applications developed for the Android system would be available for the BlackBerry PlayBook, RIM's first entry in the tablet market.

On October 20, 2011, RIM officially announced that Android applications could run, unmodified, on the PlayBook and BlackBerry 10 phones, using the newest version of its operating system.

Connectivity

BlackBerry smartphones could be integrated into an organization's email system through a software package called BlackBerry Enterprise Server (BES) through version 5, and BlackBerry Enterprise Service (BES) as of version 10. (There were no versions 6 through 9.) Versions of BES were available for Microsoft Exchange, Lotus Domino, Novell GroupWise and Google Apps. While individual users were able to use a wireless provider's email services without having to install BES themselves, organizations with multiple users usually ran BES on their own network. BlackBerry devices running BlackBerry OS 10 or later could also be managed directly by a Microsoft Exchange Server, using Exchange ActiveSync (EAS) policies, in the same way that an iOS or Android device can. (EAS supports fewer management controls than BES does.) Some third-party companies provided hosted BES solutions. Every BlackBerry has a unique ID called a BlackBerry PIN, which was used to identify the device to the BES. BlackBerry at one time provided a free BES software called BES Express (BESX).

The primary BES feature was to relay email from a corporate mailbox to a BlackBerry phone. The BES monitored the user's mailbox, relaying new messages to the phone via BlackBerry's Network Operations Center (NOC) and user's wireless provider. This feature was known as push email, because all new emails, contacts, task entries, MemoPad entries, and calendar entries were pushed out to the BlackBerry device immediately (as opposed to the user synchronising the data manually or having the device poll the server at intervals).

BlackBerry also supported polling email, through third-party applications. The messaging system built into the BlackBerry only understands how to receive messages from a BES or the BIS, these services handled the connections to the user's mail providers. Device storage also enabled the user to access all data off-line in areas without wireless service. When the user reconnected to wireless service, the BES sent the latest data.

A feature of the newer models of the BlackBerry is their ability to quickly track the user's current location through trilateration without the use of GPS, thus saving battery life and time. Trilateration can be used as a quick, less battery intensive way to provide location-aware applications with the co-ordinates of the user. However, the accuracy of BlackBerry trilateration is less than that of GPS due to a number of factors, including cell tower blockage by large buildings, mountains, or distance.

BlackBerry PIN

The BlackBerry PIN (Personal Identification Number) is an eight-character hexadecimal identification number assigned to each BlackBerry device. PINs cannot be changed manually on the device (though BlackBerry technicians are able to reset or update a PIN server-side), and are locked to each specific BlackBerry. BlackBerry devices could message each other using the PIN directly or by using the BlackBerry Messenger application. BlackBerry PINs were tracked by BlackBerry Enterprise Servers and the BlackBerry Internet Service and were used to direct messages to a BlackBerry device. Emails and any other messages, such as those from the BlackBerry Push Service, were typically directed to a BlackBerry device's PIN. The message could then be routed by a RIM Network Operations Center, and sent to a carrier, which would deliver the message the last mile to the device. In September 2012 RIM announced that the BlackBerry PIN would be replaced by users' BlackBerry ID starting in 2013 with the launch of the BlackBerry 10 platform.

Competition and financial results

The BlackBerry grew swiftly in popularity during the early 2000s, and by 2005 had become highly popular and influential in North America. It then gained the nickname "CrackBerry" due to its seemingly addictive nature. In 2006, the term CrackBerry was formally recognized by Webster's New World College Dictionary.

As of 2006, some of the BlackBerry's main competitors included offerings from Motorola (namely Motorola Q), Palm, Inc., the iPAQ and other Pocket PCs, and Nokia (namely Nokia E61).

As of 2009, RIM held 56 percent of the American smartphone market. While the iPhone from Apple Inc. quickly became popular after its launch, RIM remained market leader and was growing too, with sales tripling between 2007 and 2009. In Fortune's list of the Fastest Growing Companies of 2009, RIM ranked first, while the BlackBerry Curve became the best-selling smartphone in the U.S. in 2009.

Despite market share loss, on a global basis, the number of active BlackBerry subscribers increased substantially through the years. For example, for the fiscal period during which the Apple iPhone was first released, RIM reported that they had a subscriber base of 10.5 million BlackBerry subscribers. At the end of 2008, when Android first hit the market, RIM reported that the number of BlackBerry subscribers had increased to 21 million. After the release of the Apple iPhone 5 in September 2012, RIM CEO Thorsten Heins announced that the current global subscribers was up to 80 million, which sparked a 7% jump in shares price.

In the year 2010, RIM and Apple continued to dominate the U.S. smartphone market, although the BlackBerry Curve had lost its spot as the single highest selling product to the iPhone 3GS.

In the early 2010s, BlackBerry struggled to compete against both the iPhone and the Android platform - after device sales peaking in 2011, its share plunged in the years after, leading to speculation that it would be unable to survive as an independent going concern. However, it managed to maintain significant positions in some markets. BlackBerry's global user base (meaning active accounts) declined dramatically since its peak of 80 million in June 2012, dropping to 46 million users in September 2014. Its market share globally had also declined to less than 1 percent.

Indonesian market

In 2011, BlackBerry shipped 43% of all smartphones to Indonesia. By April 2014 this had fallen to 3%. The decline in the Indonesian market share mirrors a global trend for the company (0.6% of North America). The retail price of 2,199,000 Indonesian Rupiah ($189) failed to give BlackBerry the boost it needed in Indonesia. The company launched the device with a discounted offer to the first 1000 purchasers, which resulted in a stampede in the capital in which several people were injured. BlackBerry lost market share in Indonesia despite the launch of the Z3 on May 13, 2014. The new device was given a worldwide launch in the city of Jakarta and came on the back of the news that Research in Motion (RIM) was to cut hardware production costs by outsourcing this to Taiwan-based Foxconn Group.

Worldwide user base numbers

The number of active BlackBerry users since 2000 globally:

Security agencies access

Research in Motion agreed to give access to private communications to the governments of United Arab Emirates and Saudi Arabia in 2010, and India in 2012. The Saudi and UAE governments had threatened to ban certain services because their law enforcement agencies could not decrypt messages between people of interest.

It was revealed as a part of the 2013 mass surveillance disclosures that the American and British intelligence agencies, the National Security Agency (NSA) and the Government Communications Headquarters (GCHQ) respectively, had access to the user data on BlackBerry devices. The agencies were able to read almost all smartphone information, including SMS, location, e-mails, and notes through BlackBerry Internet Service, which operated outside corporate networks, and which, in contrast to the data passing through internal BlackBerry services (BES), only compressed but did not encrypt data.

Documents stated that the NSA was able to access the BlackBerry e-mail system and that they could "see and read SMS traffic". There was a brief period in 2009 when the NSA was unable to access BlackBerry devices, after BlackBerry changed the way they compressed their data. Access to the devices was re-established by GCHQ. GCHQ had a tool named SCRAPHEAP CHALLENGE, with the capability of "Perfect spoofing of emails from BlackBerry targets".

In response to the revelations BlackBerry officials stated that "It is not for us to comment on media reports regarding alleged government surveillance of telecommunications traffic" and added that a "back door pipeline" to their platform had not been established and did not exist.

Similar access by the intelligence agencies to many other mobile devices exists, using similar techniques to hack into them.

The BlackBerry software includes support for the Dual EC DRBG CSPRNG algorithm which, due to being probably backdoored by the NSA, the US National Institute of Standards and Technology "strongly recommends" no longer be used. BlackBerry had however not issued an advisory to its customers, because they did not consider the probable backdoor a vulnerability. BlackBerry Ltd. also owns US patent 2007189527, which covers the technical design of the backdoor.

Usage

Initially the BlackBerry was mostly popular by corporate and business users. By the late 2000s however, a growing number of other consumers were using it.

The (formerly) advanced encryption capabilities of the BlackBerry made it eligible for use by government agencies and state forces.

Barack Obama

Former United States president Barack Obama became known for his dependence on a BlackBerry device for communication during his 2008 presidential campaign. Despite the security issues, he insisted on using it even after inauguration. This was seen by some as akin to a "celebrity endorsement", which marketing experts have estimated to be worth between $25 million and $50 million. His usage of BlackBerry continued until around the end of his presidency.

Hillary Clinton

The Hillary Clinton email controversy is associated with Hillary Clinton continuing to use her black-colored BlackBerry after assuming the office of Secretary of State.

Use by government forces

An example is the West Yorkshire Police, which allowed the increase in the presence of police officers along the streets and a reduction in public spending, given that each officer could perform desk work directly via the mobile device, as well as in several other areas and situations. The US Federal Government was slow to move away from the BlackBerry platform, a State Department spokesperson saying in 2013 that BlackBerry devices were still the only mobile devices approved for U.S. missions abroad by the State Department. The high encryption standard that made BlackBerry smartphones and the PlayBook tablet unique, have since been implemented in other devices, including most Apple devices released after the iPhone 4.

The Bangalore City Police was one of the few police departments in India along with the Pune Police and Kochi Police to use BlackBerry devices.

Use by transportation staff

In the United Kingdom, South West Trains and Northern Rail issued BlackBerry devices to guards in order to improve the communication between control, guards and passengers.

In Canada, Toronto and many other municipalities within Canada issued BlackBerry devices to most of its employees including but not limited to transportation, technical, water and operations inspection staff and all management staff in order to improve the communication between contracted construction companies, its winter maintenance operations and to assist and successfully organize multimillion-dollar contracts. The devices were the standard mobile device to receive e-mail redirected from GroupWise.

As part of their Internet of Things endeavours, the company announced plans of moving into the shipping industry by adapting the smartphones devices to the communication necessities of freight containers.

Other notable users

As of 2024, Eminem uses a BlackBerry OS phone.

Kim Kardashian was also a BlackBerry user. In 2014, she reportedly said at the Code/Mobile conference that "BlackBerry has my heart and soul. I love it. I'll never get rid of it" and "I have anxiety that I will run out and I won't be able to have a BlackBerry. I'm afraid it will go extinct." Kardashian also admitted to keeping a supply of BlackBerry phones with her because she was loyal to the BlackBerry Bold model. She has since been spotted using an iPhone instead.

Katy Perry was also a BlackBerry user. She used the 8800 in her "Part of Me" music video, used the Bold 9780, Torch and other models in the documentary concert film Katy Perry: Part of Me, was seen using the Curve 8900 and Bold 9900 and attended the launch of the Pearl Flip. In 2012, she switched to the iPhone 4s for two weeks and switched back to BlackBerry, tweeting that she missed the keyboard. She has since been spotted using an iPhone instead.

E. L. James wrote Fifty Shades of Grey on her BlackBerry.

Nigerian author Stephen Buoro wrote the first draft of his debut novel on his BlackBerry.

Eric Schmidt, Executive Chairman of Google from 2001 to 2011, was a longtime BlackBerry user. Although smartphones running Google's Android mobile operating system competed with BlackBerry, Schmidt said in a 2013 interview that he used a BlackBerry because he preferred its keyboard.

The Italian criminal group known as the 'Ndrangheta was reported in February 2009 to have communicated overseas with the Gulf Cartel, a Mexican drug cartel, through the use of the BlackBerry Messenger, since the BBM Texts are "very difficult to intercept".

In popular culture

Blackberry, a 2023 film directed by Matt Johnson, is a dramatized account of the history of the brand, loosely adapted from Jacquie McNish and Sean Silcoff's book Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry.

Marketing

BlackBerry paid these celebrities to promote its devices:

Alicia Keys

Beyoncé

Black Eyed Peas

Diplo

Indiana Jones

Jessie J

John Mayer

Martin Eberhard, founder of Tesla Motors

Pixie Lott

Tara Reid

U2