Blink: The Power of Thinking Without Thinking (2005) is Canadian writer Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for instance in expert judgment, and its pitfalls, such as prejudice and stereotypes.

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Blink: The Power of Thinking Without Thinking (2005) is Canadian writer Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for instance in expert judgment, and its pitfalls, such as prejudice and stereotypes.

Blink across IJR

In the Arcade

ZoeCraft: Saul Andrew Blinkoff EditionMine, build, and adopt pets — from Sarasota to Candyland. Now starring the Saul Andrew Blinkoff parody.Savanna Stampede: Asher Blinkoff EditionLead the herd past crocs, lions, and the stampede. Now starring the Asher Blinkoff parody.Little NovaCut the silk. Float the fallen star home.

Studio characters

Asher BlinkoffBig opinions, zero handlers.Saul Andrew BlinkoffHeadline energy, small-talk hours.BlinkyThe version your group chat keeps imagining.

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