Bloom

"Bloom" is a song by Australian singer-songwriter Troye Sivan. Written by Sivan, Peter Svensson, Leland and its producer Oscar Holter, the song was released by EMI Music Australia on 2 May 2018, as the third single from his second studio album of the same name. Background and release Sivan first revealed the song in an interview with Popjustice. He described the song as "complete pop. Like: 'Katy Perry Teenage Dream' pop", deeming it "the most subversively queer song on the album". In another interview with Dazed, the song was described by the interviewer as "a gay anthem for bottoms", on which Sivan "takes the role of what sounds like the receptive partner losing his virginity". When asked if that is what the song is about, Sivan replied with a wink: "It's 100 per cent about flowers! That's all it is. Call it whatever you wanna call it. I wanna play that song at every Pride." To promote the single, Sivan launched his own mobile app on 30 April 2018. The app contains a video, in which Sivan can be seen seated on a bed with a male partner sleeping behind him, which was revealed to be his then boyfriend Jacob Bixenman. He then looks at the camera and says, "It's about flowers", before a clip from the song plays in the background. The song's title flashes across the screen, with the release details appearing in a smaller font below. He later posted the same video on social media and YouTube. The app also has cryptic photos of fluorescent, doll-like figures, as seen in the cover art and lyric video. Composition "Bloom" is a pop, dance-pop, and synth-pop anthem about queer desire. It starts with "looming, atmospheric synths", before building up to a euphoric chorus which "introduces a sharp, driving snare". As the song progresses, Sivan "moves into a second chorus and rides a wave of sparkling beats to a heady crescendo".