Overview
BoA is the first US studio album by South Korean pop singer BoA and her twelfth studio album overall. The album was released on March 17, 2009, in the United States. BoA was released in Japan boxed with her second greatest hits album, Best & USA, as a 2-in-1 CD. BoA debuted on the Billboard 200 at #127 and topped the Billboard's Top Heatseekers (Pacific). On August 31, BoA: Deluxe was released digitally via iTunes and includes the single version of "Energetic" and two bonus songs, "Crazy About" and "Control". On September 22, 2009, the album was released worldwide.
Background
In January 2008, it was reported that BoA was planning to enter the US market. However, Lee Soo Man, the head of BoA's label SM Entertainment, denied this, saying there was still more work to do in Asia. On August 29, 2008, SM Entertainment announced it had started a subsidiary label in the U.S., SM Entertainment USA. News reports started to surface once again about BoA breaking into the U.S. market. On September 2, 2008, BoA's label officially announced that she would be entering the US market under their subsidiary label. On September 10, a press conference was held at the Seoul Imperial Palace Hotel to further clarify her plans. With the album, BoA hoped to become a "world-renowned entertainer" in the vein of Janet Jackson.
Production
For the album, BoA worked with well-known music producers such as Bloodshy & Avant, Brian Kennedy and Sean Garrett. The recording of the album took place in Thailand, Australia, Atlanta and Los Angeles. On Space Shower Music Update during her interview, BoA said that the album consisted of upbeat songs and the use of a vocoder. The album was originally titled Look Who's Talking.
Singles
During her press conference, SM Entertainment announced "Eat You Up" was chosen to be the lead single from the album. The track was produced by Henrik Jonback (who worked with artists such as Britney Spears and Madonna). "Eat You Up" was released online on October 21, 2008. The single charted on the Billboard Hot Dance Club Play chart peaking at the number 8 spot. "Look Who's Talking" was first performed at MTV World Presents: BoA Live in New York on December 3, 2008. BoA also performed the single at the 2008 Jingle Ball, which was held at the Anaheim Honda Center.
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