Boost

Boost is a brand of chocolate bar manufactured by Cadbury. The bar is sold in the United Kingdom, Ireland, Australia, New Zealand and South Africa. It consists of milk chocolate with a caramel and biscuit filling. History Boost was introduced in the UK in 1985 as Coconut Boost, a coconut and caramel bar coated in chocolate. In 1989 the peanut and caramel Starbar was rebranded as Peanut Boost. A biscuit and caramel version was also launched. The coconut bar was discontinued in 1994 and the peanut version was again rebranded as Starbar. The biscuit version is now the standard Boost bar. An energy version, Boost Guarana, was launched in the UK in 2002 along with Boost Glucose. Both were marketed with the slogan "gives you the edge". In 2009, the Boost packaging was redesigned and the Boost Duo was also launched: two smaller Boost bars in one wrapper. Cadbury Boost Bites, bitesize bars sold in a 108g bag, were introduced in August 2015.