Branded

Branded (also known as The Mad Cow and Moscow 2017 (Москва 2017 in Russian)) is a 2012 Russian–American dark fantasy science fiction film written, produced and directed by Jamie Bradshaw and Aleksandr Dulerayn. It was released on September 7, 2012. Plot In early 1980s Soviet Union, young Misha Galkin looks up at the night sky and sees the stars shift into a cow-shaped constellation which turns to look at him. Moments later, he is struck by lightning. A woman who examines him afterwards comments that he will have an interesting life. Over the following years, Misha uses his natural skills to become an important marketing executive, receiving his big break when he meets Bob Gibbons, an American hired to spread Western brands in post-Communist Russia. When Bob's niece, Abby, visits from America, she and Misha begin a relationship, against Bob's wishes. They discuss the history of modern marketing, which Misha claims was invented by Vladimir Lenin, and Communism as the first true global brand. Meanwhile, on a private Polynesian island, marketing guru Joseph Pascal meets with fast food company executives to discuss a plan to make the industry profitable again. They plan to change public perceptions of beauty and "make fat the new fabulous."